Brief introduction of Tasly Group
Tasly Group is a high-tech enterprise group with pharmaceutical industry as its core, including modern Chinese medicine, chemical medicine and biopharmaceuticals, covering scientific research, cultivation, extraction, preparation and marketing. Since the establishment of the company, the group has been committed to building an integrated modern Chinese medicine industry chain that meets a series of standards. From the cultivation of medicinal materials, intermediate extraction, preparation production to market operation, the product quality is guaranteed in all directions. In Shangluo, Shaanxi and other places, GAP-compliant drug source bases have been established. Initiated and established the Quality Management Standard (GEP) for the extraction and production of modern traditional Chinese medicine and plant medicine; Successfully developed a large-scale automatic dripping pill production line with international advanced level, and established a modern Chinese medicine industrial park certified by the National good manufacturing practice (GMP); Established a marketing system in line with GSP, which made the company's quality management in line with international and national standards. In order to make knowledge-based and compound talents become the main body of enterprise innovation, we must take capital as the link, establish a distribution mechanism to promote talent growth, let knowledge participate in distribution, let achievements participate in distribution, and let knowledge become capital. According to the cooperation principle of "not seeking for position, but seeking for use, with all achievements and all benefits", a "research institute without walls" will be established to attract first-class professionals at home and abroad to join in the cooperation, combine independent research with cooperative research, take scientific and technological innovation as the fundamental pillar of the pharmaceutical industry, develop, produce, reserve and nurture one generation, and form products including modern Chinese medicine, chemical medicine and biological medicine. Pharmaceutical marketing implements the marketing strategy of "the basic market is in China and the target market is in China". In the domestic market, based on "urban medical care, urban and rural areas, OTC", we will further explore and study market segments, expand new segments according to different regions and different groups of people, implement personalized and differentiated marketing, form a marketing system composed of marketing group companies, regional branches and offices, and build a "horizontal to the edge, vertical to the end" market network. According to the marketing idea of "expert positioning and academic promotion", we will implement academic marketing, service marketing, cultural marketing and all-staff marketing, carry out the activity of "Health Star Tianshili Walk" in depth, do a good job in zero-distance service, spread the concept of health and create consumption value. In the international market, the market layout of Asia, Europe, America, Africa and Russia has been established. Compound Danshen Dripping Pills have entered the pharmaceutical markets of Korea, Vietnam, United Arab Emirates, Russia and other countries and regions as medicines, and established companies in Malaysia, South Africa, the Netherlands, France and the United Arab Emirates, forming a multi-level marketing system. The Group actively explores the sublimation from traditional culture to modern culture, integrates advanced cultural values into market economic activities, and forms a corporate culture with the connotation of "three people", that is, "ancestor culture" embodies inheritance and innovation, "consumer culture" embodies honesty and service, and "employee culture" embodies responsibility and value. The unique corporate culture has become an important guarantee for Tasly's sustained and rapid development. From the research and development of modern Chinese medicine to the construction of a big health industrial system, innovation has become the core and soul of this process. Seeking development through innovation, innovating in development, and innovation have brought inexhaustible power and rapid development to Tasly Group. In the past ten years, Tasly Group has established a talent team from a scientific research achievement; In terms of product development, it promotes the development of an industry; Starting with product sales, the brand marketing model is established.