Haier denied the rumors of setting up a new company to build cars, and empowered the enterprises in the automobile industry chain digitally.

Recently, Qingdao Kataichi Automobile Technology Development Co., Ltd. was formally established with a registered capital of 654.38+0.5 billion yuan, and its business scope includes research and development of emerging energy technologies, automobile sales, vehicle sales of new energy vehicles and retail of auto parts. The company is indirectly wholly owned by Haier kaos Ecological Technology Co., Ltd. Earlier, it was reported that Haier was planning to build a car, enter the vehicle field and launch its own brand of automobile products.

In response, Haier Group responded that relying on its kaos industrial Internet platform, the company is currently building an industrial Internet sub-platform in the automotive field with relevant automobile companies, aiming at empowering the digital transformation of automobile industry chain enterprises. At the same time, the new company does not build cars, mainly for the digital empowerment of automobile industry chain enterprises.

It is understood that Haier entered the automotive field a few years ago. Haier Capital, a subsidiary of Haier Group, has invested in a number of intelligent networked automobile service providers, including Taber Internet of Vehicles and Tong Ming Hi-Tech, an auto parts manufacturer.

Subsequently, Haier signed a strategic cooperation agreement with SAIC and Geely Automobile on 202 1. However, judging from the cooperation content, Haier did not directly build a car, but entered the automobile ecological chain. Through its industrial internet platform, it can connect automobile manufacturing-related enterprises, intelligently connect two life application scenarios of automobile and home, and realize the Internet of Everything.

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