Zhejiang Land Rover Automobile Co., Ltd. is a joint venture between Zhejiang Jingang Automobile Co., Ltd. and Zhejiang Land Rover Automobile Co., Ltd., which is controlled by Geely Automobile listed in Hong Kong and its parent company (Geely Holding) and the latter (Geely Holding). The business scope of the two companies includes R&D, manufacturing, promotion and sales of auto-related parts.
Land Rover is a British Land Rover Motor Company. Land Rover and Rover were originally products of British MG-Rover Group, but they were taken over by German BMW Group in 1994 due to their poor management. In March 2000, BMW Group divided Rover into three parts, sold Rover's off-road vehicle part (Land Rover) to Ford Company of the United States for $2.7 billion, and kept the MINI brand part for itself, while the MG-Rover was left to the British government for repurchase. So now Land Rover is a subsidiary of Ford and Rover is an independent car company in Britain. In 2005, it was acquired by Shanghai Automobile Group due to poor management, and Nanjing Automobile Group purchased the remaining property rights. Land Rover entered China in 2003 under the name of Land Rover, but Land Rover was registered by Geely in 1999 and later changed to Land Rover.