In the total revenue, the proportion of mobile revenue business has increased from 70% in the past to 78%. Baidu's core revenue 16 1 100 million yuan (about 2.57 billion US dollars), up 26% year-on-year, and online marketing revenue was 654.38+72 million yuan (about 2.74 billion US dollars), up 26% year-on-year.
The net profit attributable to Baidu was 4.6 billion yuan (about 728 million US dollars), a year-on-year increase of 1.28%. Operating profit margin was 22%, compared with 13% in the same period of last year.
At the same time, the financial report pointed out that Baidu plans to transfer most of its equity in its financial services business in the future. Total assets of 47 billion yuan (US$ 7.5 billion) and total liabilities of 46,543,850.2 billion yuan (US$ 6.6 billion) related to Baidu's financial services business will be reclassified as assets and liabilities for sale on the consolidated balance sheet as of March 36,543.8+0, 2008.
For the second quarter, Baidu expects total revenue to increase by 26% to 33% year-on-year, ranging from 24.91billion yuan (about 3.97 billion US dollars) to 2.610.90 billion yuan (about 410.70 billion US dollars).
Source: China Network