Estee Lauder brand belongs to Estee Lauder Group Co., Ltd., one of the largest cosmetics enterprises in the world. Founded in new york, USA, 1946, the company is a wholly-owned enterprise in the United States. Estee Lauder Group has a commercial history of 75 years. Besides the brand ownership of Estee Lauder, the company also owns famous brands such as Biqian, aramis, Barbie Braun, Mark, Original, Jane and Donna Karan.
Estee Lauder is the world's leading manufacturer and distributor of cosmetics, skin care products and perfumes. Madame Estee Lauder set up a company named after her on 1946, and launched her first product: a bottle of skin cream developed by her uncle who is a chemist.
Estee Lauder brand connotation
From 65438 to 0946, Ms. Estee Lauder founded the Estee Lauder brand, hoping to bring beauty to every woman. After more than half a century. Today, Estee Lauder's skin care, make-up and perfume products have been sold in more than 130 countries around the world. Ms Estee Lauder has always believed that every woman can always have beauty and fashion. As a result, she integrated her life taste and fashion sensitivity into the Estee Lauder brand, which not only reshaped the face of the American cosmetics industry, but also affected the global cosmetics market.
Through years of efforts, Estee Lauder Group has established a unique and balanced brand family. In the positioning of all brands owned by this balanced body, different consumer groups of brand appeal also reflect the balance of category and geographical advantages. Estee Lauder was founded in 1946. Products cover a wide range of women's make-up, perfume and skin care products, as well as men's perfume and skin care products. Estee Lauder brand products enjoy the reputation of advanced technology, innovative spirit and excellent quality.
The above contents refer to Baidu Encyclopedia-Estee Lauder