What are the advantages of Xiaomi's car?
The biggest advantage of Xiaomi should be two pieces. Cost control. Xiaomi should also bring the cost advantages of other products into the automotive field. Cost is one of the core competitiveness of the automobile industry, and reducing costs and increasing efficiency is an annual routine task for major OEMs. It is unlikely that Xiaomi will do a good job in cost reduction and engineering scheme optimization. After all, he has no experience in building cars, but whether he can manage suppliers well can still be expected. Fan economy. Nowadays, rice circle culture has spread to all walks of life, and Xiaomi is no stranger to this. Lei Jun loves beans as soon as he opens his mouth. Counting the success of the new car-making forces in recent years is all due to the popularity of the boss.
What do you think of Xiaomi's joining the new forces of building cars?
Xiaomi has always been a hot spot and will follow suit. Now the new energy automobile industry has become a hot spot, and Xiaomi will certainly not miss it. Hot marketing is Xiaomi's specialty. Lei Jun has many listed companies. It can be seen that Lei Jun likes capital operation very much, especially in the development of Xiaomi. In the early days, every time Xiaomi released a new mobile phone, it made a financing. Now the new energy automobile industry has become a phenomenon because of Tesla's success. Xiaomi certainly wants to catch it and hope to ride the wind and waves again and become a flying pig on the tuyere again. However, Xiaomi's hope to seize new energy vehicles does not mean that it can take advantage of the situation, because its preparation for new energy vehicles is too inadequate. When technology companies are involved in new energy vehicles, they generally take autonomous driving technology as their core technological advantage, and Xiaomi himself has not made any achievements in autonomous driving technology.
What's the difference between Xiaomi Automobile and Tesla and Weilai?
Tesla and Weilai entered the market early. At that time, the cost of electric vehicles had not come down. They can only hold high and fight high, adopt high-end positioning to enhance their feelings, and create a product aura to support the price. Wait until the economies of scale of electric vehicles begin to decrease, and then explore the mass market. The Xiaomi brand itself started from the mass positioning. When it chooses to enter the market at this time, it should choose its best role as a price killer and directly build a mass consumer-grade electric vehicle.