Prada can not only predict fashion trends, but also lead fashion trends. Prada provides ready-made clothes, leather goods, shoes, glasses and perfume for men and women, and provides tailor-made services.
Company name: PRADA mbth: location of Prada's headquarters: Milan, Italy. Date of establishment: 19 13. Scope of business: Nature of luxury goods company: introduction of wholly foreign-owned brands, development history, brand culture and brand introduction. During the nearly one hundred years' development, Prada has made great efforts to create a fashion concept with both classic colors and innovative spirit, and become a world-renowned legendary brand. From 65438 to 0978, this famous brand with a long history has been endowed with new development elements and vitality. Miuia, the granddaughter of Prada founder, established a business cooperation relationship with Patrizio Bertelli, who had rich experience in luxury goods production at that time. Miuia PRADA, as the chief designer of PRADA, constantly interprets the legend of challenge and innovation through her gifted fashion talent. Creative entrepreneur Patrizio Bertelli not only established PRADA's global product distribution channel and mass production system, but also skillfully combined Prada's traditional brand concept with modern advanced technology. After more than 20 years of hard work and struggle, this brand with a long history has been developing and evolving. Through the tacit cooperation between Miuia PRADA and Patrizio Bertelli, Prada has developed from a small family business to a world-class luxury brand. Today, * * * owns 166 direct-operated PRADA and Miu Miu boutiques, which are distributed in major cities and tourist attractions around the world. The shop in Lishan Building in Central Hong Kong is PRADA's 170 boutique. The unique design of these "light green boutiques" combines functionality and elegance, which perfectly sets off PRADA's excellent products. Recently, PRADA epicenter flagship stores have been established one after another. Their unique style is a new attempt to integrate shopping and culture. At present, PRADA Group already owns international famous brands such as PRADA, Jil Sander, Church's, Helmut Lang, Genny, Car Shoe, etc., and also has the exclusive authorization of Miu Miu brand. The processing and production of all products of Prada Group are under the jurisdiction of Prada Spa in Tuscany, Italy, which is recognized as having the highest-end leather goods and footwear production technology. For mass production, PRADA's requirements for high-quality products are not relaxed at all, and erin brockovich's view on quality has become PRADA's famous corporate philosophy. Development course 19 13, PRADA established its first boutique in the center of Milan, Italy. The fashionable and excellent products such as handbags, suitcases, leather accessories and cosmetic boxes designed by founder Mario Prada are favored and sought after by the royal family and the upper class. Today, this still popular boutique still has a high popularity and reputation in Italian upper class, and the value embodied in PRADA products has always been regarded as an extraordinary enjoyment in daily life. 1984 launched PRADA's classic black "pocono" nylon backpack 1997 launched leather flower pattern wedge shoes in spring and summer, and launched bowling bags in spring and summer of 2000? In autumn and winter, shoes and crocodile skin medical kits reflecting the retro style of1940s were introduced. Suede buckle shoes were introduced in spring and summer of 2002. In the spring and summer of 2003, silver wedge shoes and ostrich leather handbags inlaid with imitation gems were introduced. In autumn and winter of the same year, crocodile leather high heels decorated with buds were introduced. Legendary pioneer Miuia PRADA challenges stereotypes. Miuia Prada is not only the heir of the world's top luxury Prada, but also a leading fashion designer. She started designing PRADA from 1978, and held her first women's dress release from 1989, which immediately caused a sensation. Since then, Miuia Prada's men's wear, women's wear and Miu Miu series have been released twice a year, making it an event that global fashionistas should not miss. Brand culture Miuia Prada's design is at the forefront of fashion. For her, design is a process of constant trial and innovation, which requires uncompromising exploration and experimental spirit. From this process, a series of truly innovative and impressive design elements were born, which eventually became contemporary classics in fashion. Therefore, each series of PRADA is full of exciting and unexpected elements, which can only prove Miuia Prada's endless imagination and creativity. She said, "I will never get lost. In the face of countless changes, I am always quite rational and sober. I'm never afraid of any change. The Prada Foundation for Culture and Art has contributed to the field of modern art. Miuia PRADA's achievements in modern art are also widely known. She co-heads the Prada Foundation with Patrizio Bertelli. The Prada Foundation, located in Milan, Italy, is an internationally renowned art museum. Since the establishment of 1993, the gallery has held exhibitions for a series of contemporary artists, such as Mark Quinn, Walter de Maria, Carsten Holler and Barry McKee. Miuia Prada hopes that this gallery will enable Milan to "bring the deepest spiritual touch to this era through art forms". Prada, which started with the production of high-grade leather products, was deeply loved by European princes and nobles in the 1920s and 1930s. Ms. Prada, the current designer, is good at playing with the duality of clothes, so that cutting-edge and fashionable clothes can play the role of shielding and * * * at the same time, and it is not abrupt at all. Miu Miu is the only young sub-line brand belonging to Prada, and its style is as cute as a little girl.