Zhang Ruimin, Party Secretary, Chairman and CEO of Haier Group. On1984+February, Zhang Ruimin became the director of Qingdao Refrigerator General Factory, the predecessor of Haier, and led Haier to win the first quality gold medal in the history of refrigerators in China. 199 1 65438+February, Haier group was established as the president.
Extended data:
Haier, born in 1984, is the main brand of home appliances of Haier Group. There are 29 manufacturing bases, 8 comprehensive R&D centers and 65,438+09 overseas trading companies in the world. Products cover eight categories: refrigerators and freezers, washing machines, water heaters, air conditioners, televisions, kitchen appliances, smart home appliances and customized products.
Under the guidance of the idea of "famous brand strategy" put forward by President Zhang Ruimin, Haier Group has rapidly grown from a collective small factory with a loss of 6.5438+0.47 million yuan to the first famous brand of household appliances in China through technology development, refined management, capital operation, merger and acquisition and international operation.
At the beginning of the business, there was only one product with less than 800 employees. At present, Haier has 42 categories of brand-name products with more than 8,600 specifications, with more than 20,000 employees. Haier started with the introduction of refrigerator technology, and now relies on mature technology and strong strength to build factories in Southeast Asia, Europe and other places, achieving a historic breakthrough in exporting complete sets of household appliances technology to developed countries in Europe.
Baidu Encyclopedia-Zhang Ruimin