Corporate Culture of Guangzhou Zhujiang Iron and Steel Co., Ltd.

The integration of corporate culture of Guangzhou Iron and Steel Group has played an extremely important role in promoting the reorganization and optimization of assets, resources, talents, management and culture of Guangzhou Iron and Steel Group, unifying the values and struggle ideas of all employees, improving the management level and market competitiveness of Guangzhou Iron and Steel Group, and pushing the reform and development of Guangzhou Iron and Steel Group to a new level, which has had a far-reaching impact. As the main enterprise and new economic growth point of Guangzhou Iron and Steel Co., Ltd., Zhujiang Iron and Steel Co., Ltd. has gradually developed into a plate production and R&D base under CSP conditions in China after several years of efforts, and has become a veritable famous brand and model project in the steel industry. Exploring the construction and development of Zhujiang Iron and Steel, we can easily find that the corporate culture of Guangzhou Iron and Steel has promoted the construction and development of Zhujiang Iron and Steel as an invisible force, and Zhujiang Iron and Steel is shaping a personalized cultural brand under the influence and promotion of this cultural force.

★ The corporate culture of Zhujiang Iron and Steel Company is the personalized embodiment of the corporate culture of Guangzhou Iron and Steel Company.

Culturally, the corporate culture of Guangzhou Iron and Steel Co., Ltd. is a high degree of unity of enterprise spirit and employee will, which embodies the essence of each corporate culture, represents the mainstream direction of the development of corporate culture in Guangzhou Iron and Steel Co., Ltd. and occupies a dominant position in culture. As a subsidiary of Guangzhou Iron and Steel Co., Ltd. and a new high-tech steel enterprise, Zhujiang Iron and Steel Co., Ltd. has gradually formed its own management mode and operation mode in recent years with its unique management operation mode and production operation practice, refined its own enterprise spirit and team consciousness, and formed a corporate culture with the characteristics of Zhujiang Iron and Steel. Under the influence and guidance of the corporate culture of Guangzhou Steel, combined with the characteristics and development reality of Zhuhai Steel, the corporate culture of Zhuhai Steel was brewed. It not only inherits the fine tradition of the corporate culture of Guangzhou Iron and Steel Corporation, but also creatively enriches and develops the unique corporate culture of Zhuhai Iron and Steel Corporation. It can be seen that the two have their own characteristics and promote each other. The corporate culture of Zhujiang Iron and Steel Company is the personalized embodiment of the corporate culture of Guangzhou Iron and Steel Company. Therefore, the primary task of the current corporate culture construction of Zhujiang Iron and Steel Company is to create a corporate culture brand with the characteristics of Zhujiang Iron and Steel Company under the guidance of the corporate culture of Guangzhou Iron and Steel Company, and strive to be the forerunner of the corporate culture of Guangzhou Iron and Steel Company.

★ Strengthen the personalized shaping of the corporate culture of Pearl River Iron and Steel, and push the brand strategy and reform and development of Pearl River Iron and Steel to a new level.

Pearl River Iron and Steel is characterized by high-tech content, young talents, high level of human resources, advanced management mode, outstanding advantages of leading products, good factory environmental protection and corporate image, which represents the development direction of the steel industry. The hardware conditions of Zhujiang Steel are outstanding, which provides a good foundation for soft environment construction. Therefore, the personalized corporate culture shaping of Zhujiang Steel must be combined with its own characteristics to form a corporate culture brand with rich connotation, distinctive personality, strong cohesion, strong support and rich flavor of the times, which needs to start from the following aspects.