With the release of this official statement, we are also clearly aware that FAW Li Xia will formally bid farewell to us. After this transaction, FAW Li Xia will officially bid farewell to the vehicle manufacturing and sales business.
Although we have expected the news that FAW Li Xia will launch the automobile market, we still feel very sorry.
In that era when private cars were scarce, Li Xia repeatedly proved its title of "National God Car" with sales. Looking back now, when did FAW Li Xia's sales collapse?
This probably starts with the positioning of FAW Li Xia. The product positioning of FAW Li Xia is the product positioning of A0 small car, which is also the success or failure. 20 10, SUV is very windy on domestic cars. According to the data, the overall domestic SUV sales increased from 508,000 in 2009 to1326,000, an increase of 1.6 times. Among them, since the launch of SUV models, countless car companies have turned over.
But this time, FAW Li Xia didn't catch up. For a long time, FAW Li Xia was still confined to the narrow compartment of A0 class small car, and it was difficult to turn around. Then, as we all know, the first small SUV I launched in FAW Li Xia, Junpai D60, had an embarrassing sales volume and ended hastily. Since then, the former national car has been involved in the overwhelming tide of taxis.
Write it at the end
Alas, this wave of "memory killing" is really embarrassing, but what is even more embarrassing is that under the competition of the stock market, FAW Li Xia was not the first to say goodbye to us, and certainly it will not be the last.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.