The brand belongs to Zhejiang Shen Ying Technology Co., Ltd., located in Taizhou City, Zhejiang Province. Founded in 2004, it is a comprehensive scientific and technological enterprise integrating R&D, production and sales. It is a modern production base with huge investment, located in Binhai Industrial Park in Jiaojiang District, with a construction area of 30,000 square meters. Shen Ying advocates the concept of healthy, natural and fashionable home life, provides high-quality natural and environmentally-friendly functional cleaning products, and becomes a world-renowned supplier of home cleaning products.
It owns brands such as Yixin Xiangyi Space, Tang Yixin Shia and Belloga, and its products include laundry, home cleaning care, fresh air, oral care, cosmetics, bisexual health products and household daily necessities. The concept of "anti-dyeing and washing care" has been put forward in China, and its anti-dyeing series laundry detergent products are well received by consumers.