With the popularity and progress of the Internet, a new financial situation has emerged in Internet finance. Major internet companies have set foot in the financial field. 360 IOU is an attempt and promotion of 360 company in finance.
Internet finance refers to the combination of traditional financial institutions and internet enterprises, and the use of internet technology and information communication technology to achieve circulation, payment, investment and financial information intermediary services.
The characteristics of current Internet finance are:
(1) Low cost. Under the internet finance mode, financial institutions can avoid the capital investment and operating costs of opening business outlets. Consumers can experience open and transparent financial products, weakening the information asymmetry of consumers in financial services in the past.
(2) High efficiency. The business of Internet finance is mainly handled by computers, with completely standardized operation flow and extremely fast business processing speed. Through the user credit database accumulated in the past, through data mining and analysis, risk analysis and credit model are introduced. It takes only a few seconds from applying for a loan to issuing it, and the efficiency has been greatly improved compared with the previous financial services.
(3) Wide coverage. Through the internet financial model, the time and geographical restrictions are broken, financial services are more direct, and customer groups are more extensive.