Taking advantage of the geographical advantages, talent advantages and information advantages of Yunnan and Shenzhen to carry out business, Xinglong Jewelry focuses on the procurement and wholesale of jadeite raw materials, and Oriental Jinyu focuses on the development and sales of jadeite finished products. The wholesale of jadeite raw materials will become the company's main profit growth point.
The authoritative jade expert image of "Oriental Jade" has been recognized by the market and consumers, and its brand awareness, influence and reputation are increasing day by day. In 20 10, the company will vigorously develop franchise chain business in the whole country, in order to cooperate with the company's development strategy and build the first good jade house in China.
2. Lao Fengxiang: Lao Fengxiang, a holding subsidiary of Lao Fengxiang, is limited, mainly engaged in the processing and sales of gold and silver jewelry products. Its terminal brand, Lao Fengxiang Yinlou, has become one of the well-known chain retail stores of gold and jewelry in China.
The company took the lead in forming an extension from the old four categories of jewelry "gold, platinum, diamonds and silver" to the new four categories of jewelry product structure "white jade, emerald, pearl and colored gems". From "eight immortals crossing the sea" (eight categories of products) to "perfection" (ten categories of products such as ivory, tourist souvenirs and handicrafts).
The company adheres to the brand development strategy and brand marketing strategy for a long time, takes the brand as the guide, expands the national market, and improves the marketing network layout.
3. Chaohongji: Chaohongji is a research, development, production and marketing enterprise of high-end fashion jewelry. Its core business is the chain operation of two jewelry brands, Chaohongji and VENTI.
The company has implemented the product differentiation development strategy and has become one of the leading enterprises in the jewelry industry. It is in a leading position in the field of K-gold jewelry, and the sales volume of K-gold jewelry has been in a leading position.
More than 95% brand franchise stores are set up in high-quality department stores, forming a sales network of 279 brand franchise stores with East China, South China and Northeast China as the core markets, covering more than 80 major cities in 27 provinces across the country. The number of franchised stores ranks first in the same industry, and the scale of self-operated stores ranks second in the same industry, second only to Chow Tai Fook in Hong Kong.
4. Yuyuan Mall: Yuyuan Mall is a first-class comprehensive commercial group integrating gold and jewelry, catering, medicine, handicrafts, department stores, food, tourism, real estate, finance and import and export trade in China.
The company has many industrial brand resources, including "Old Temple Gold", "Yayi Gold Store" and "Nanxiang Xiaolong", with China famous trademarks, Chinese time-honored brands and century-old shops as the core.
5. Winsome Jewelry: Winsome Jewelry is a large enterprise specializing in the production and sale of jewelry products in China. It has three production lines of gold jewelry, platinum jewelry and inlaid jewelry, and a complete industrial chain integrating R&D, design, production and sales.
As the vice president of China Jewelry and Jade Jewelry Industry Association, the company's overall comprehensive strength is in the forefront of the jewelry industry, and its brand has high market recognition. In recent years, its market share has been in the forefront of the same industry, and it is one of the well-known enterprises and market leaders in Chinese mainland jewelry industry.
From 20 10 to 12, the company was recognized as "20 10 leading enterprise in jewelry and related products manufacturing"; Honorary title of "Building a Leading Enterprise of Chinese Jewelry Brand".
6. Qianzuzhu: Qianzuzhu is the largest pearl enterprise at present. 20 1 1, the company opened its first brand flagship store in Hangzhou Tower, invited Korean star Anglenala as the brand spokesperson, positioned the brand image of high-end jewelry, and took this opportunity to lay a nationwide store channel. Up to now, 20 stores have been opened nationwide.
The company's jewelry retail brand is mainly engaged in the design, research and development and sales of pearl jewelry. Relying on the strength of the parent company, Qianzu Jewelry selects the most moist and gorgeous top pearls among many high-quality pearls to make ornaments, so that you who have Qianzu pearls always have a soft spot for this feminine jewelry queen.
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