Wu, President of Hubei Henglong Group: Innovation and persistence create the legend of Henglong.

After graduating from Tsinghua University as a postgraduate majoring in automobile engineering and becoming the president of Hubei Henglong Group, Wu devoted more than 20 years of his life to the automobile steering system and to Jingzhou, Hubei Province.

Special allowance expert of the State Council, excellent builder of Socialism with Chinese characteristics in Hubei Province, model worker in Hubei Province, the first Golden Phoenix Award for outstanding talents in Jingzhou City ... A series of honors not only recorded the personal struggle history, but also carried the entrepreneurial history of Hubei Henglong Group. After more than 20 years of unremitting efforts, Hubei Henglong Group has grown from an unknown enterprise to a leading enterprise in China automobile steering gear industry.

Bold innovation is the source of Henglong's life.

Wu, a native of Cixi City, Ningbo, Zhejiang Province, has been rooted in Jingzhou since 1993 with a foreign joint venture. Using modern enterprise management methods, Hubei Henglong Group has made outstanding contributions from small to large and from weak to strong.

With the rapid growth of China automobile industry, Hubei Henglong Group has created brilliant achievements for more than 20 years. In Wu's view, the development history of Hubei Henglong Group and countless successful enterprises proves that innovation is the source of life for enterprise development.

Through innovation and development, Hubei Henglong successfully carried out enterprise development, upgrading and transformation, from circulating ball power steering gear to rack-and-pinion power steering gear, and then to electric steering gear, which broke the situation that China's automobile power steering gear relied heavily on imports and technology monopoly, and created the history that China's first automobile parts assembly was exported to the United States, a major automobile producer, and participated in international market competition.

Wu has a special experience in innovation. He said: "For more than 20 years, in the main business of automobile steering gear, we have always put technological innovation and product innovation in the first place of enterprise development. Our initial venture depends on technology and product innovation, and our rapid development now also depends on technology and product innovation. Our future sustainable development depends more on technology and product innovation. Through our unremitting exploration and practice of steering gear system series products, we have made certain achievements in product design, product manufacturing, product assembly and product testing, and formed a set of technological innovation systems and products with Henglong characteristics. "

Innovation is the source of enterprise life, and Henglong's innovation concept is "seeing what people think and thinking what people think", which runs through all stages of enterprise development. For example, from the research and manufacture of the power steering gear of the circulating ball automobile to the manufacture of the first national brand rack-and-pinion automobile power steering gear in China, from the traditional hydraulic power steering gear to the electric steering gear. The annual output of products has grown from less than 1000 to nearly 6 million, with a market share of nearly 20%. That is to say, in China, 20 cars out of every 100 are equipped with the products of Hang Lung Group. Hubei Henglong Group was awarded by China Automobile Industry Association as a leading enterprise in the automobile power steering gear industry in China, occupying a place in the international automobile steering gear industry.

Scientific management makes Henglong develop rapidly.

Taylor, the father of modern enterprise management, pointed out in the preface of the book Principles of Scientific Management that "talents were the first in the past, and the system must be the first in the future." The development of enterprises can not be separated from scientific management, and scientific management can only benefit and develop.

Wu once said that the management of Henglong should be scientific, practical and adapt to the needs of the market, otherwise the enterprise will not only fail to develop, but also be difficult to survive, and should be good at seizing development opportunities.

In the 1990s, with the improvement of people's living standards and the introduction of national automobile consumption policies, automobile consumption was boosted, and the prospect of automobile parts consumption market was gradually broad. With keen business insight, Wu and the decision-makers of the enterprise have captured the business opportunities of automobile parts-automobile steering gear. 1In September, 1997, the enterprise invested 9 million US dollars to establish Jingzhou Henglong Company, mainly producing rack and pinion steering gear. Since then, it has broken the situation that products depend on imports.

Over the years, Wu has been practicing the "triple jump" of product development and market development, that is, grasping potential markets, serving existing markets and opening up new markets. Under the guidance of triple jump thinking, Hubei Henglong Group has successively developed rack-and-pinion mechanical steering gear, rack-and-pinion power steering gear, electric steering gear, steering tubing, steering column and pressure sensor. From a single product to a series of products, it has entered the procurement system of well-known enterprises such as FAW-Volkswagen, Dongfeng Citroen, Dongfeng Peugeot, Changhe Suzuki, Chrysler, Ford and Mexico GM, and its export output has increased year by year. The annual sales volume of automobile steering gear is increasing year by year, the market share of products is nearly 20%, and the production capacity has developed from 1 10,000 units to nearly 6 million units now, which is more than 500 times of the original design capacity.

In product development, enterprises should use one generation, develop one generation and reserve one generation. In terms of market development, the group company actively guides customers to use the latest generation products of Henglong, changing passive sales into active sales; In project management, the group company implements the project responsibility system, brainstorms and rewards meritorious personnel. Hubei Henglong Company won successive honors, and was also awarded the titles of "Double Excellent Foreign Investment Enterprise", "Top 100 Best Auto Parts Supplier", "Top 100 Auto Parts Comprehensive Competitiveness Enterprise", "High-tech Enterprise", "Advanced Technology Enterprise", "Top Ten Foreign Investment Enterprise", "Excellent Private Enterprise" and "Best Growth Enterprise" in Hubei Province. Its products have been listed in the national torch plan, the national double high and one excellent project and the list of national key products, and have been successively rated as key high-tech products and national new products of the national torch plan.

Jingzhou, the "second hometown", named Wu as an "honorary citizen". He won the first Golden Phoenix Award for Talents in Jingzhou and witnessed the opening and development of Jingzhou.

Corporate culture pushes Henglong to a new height.

How far an enterprise can go depends largely on the cultural centripetal force. In Wu's view, it is a long-term compulsory course to strive to build a globally competitive corporate culture and keep pace with the times.

Party building is an important driving force for Henglong to achieve leap-forward development. Over the years, Wu actively advocated people-oriented, and constantly studied and practiced Scientific Outlook on Development. He not only grew up to be an excellent party member, but also became an excellent grassroots party secretary. Henglong Party Committee has successively won the titles of "Excellent Grassroots Party Organizations" in Hubei Province, "Top Ten Excellent Party Organizations in the Park" in Jingzhou City and "Excellent Party Organizations Jointly Built by Villages and Enterprises".

In June, 2003, Henglong Company took the lead in setting up grass-roots party committees among private enterprises in Jingzhou Development Zone, bringing the party's organizational construction and party branch activities into the normal track. Party Committee members and branch secretaries are all middle and senior managers and business backbones of the company, which ensures the streamlining and high efficiency of the team from the organization. Give full play to the party organization's fighting fortress and party member's advanced exemplary role in the work. After the Wenchuan and Yushu earthquakes and other natural disasters, Wu actively took the lead in donating money and paid a special party fee of 6,543,800 yuan to the party organization at one time. Under his influence and drive, the group has donated more than 4 million yuan to the disaster area in recent years.

While grasping party building, give full play to the role of trade unions and the Communist Youth League. The group company founded Henglong Newspaper, personally served as the editor-in-chief, and set up sports and cultural activity groups such as football team and basketball team to carry out the activities of creating "warm homes", build new welfare and activity places such as staff canteens, college students' apartments, staff training rooms and fitness centers, hold singing competitions, ball games and writing competitions, and formulate a series of incentive policies to encourage employees to learn and participate in management.

Wu has a deeper understanding of corporate culture. He said that it is necessary to extend the existing corporate culture of Henglong Group to scientific and technological innovation activities, cultivate and cultivate a scientific and technological innovation culture with Henglong characteristics, vigorously create an incentive atmosphere, condense outstanding talents, encourage innovation spirit, strengthen talent reserve and training, and push the Group's scientific and technological innovation and product innovation activities to an unprecedented height.

Wu has always believed that treating others with sincerity, convincing others with reason and doing things fairly and justly are not only the principles of being a man, but also the basis of enterprise innovation and management. With the continuous improvement of corporate culture, the face of Henglong has undergone fundamental changes, laying a solid foundation for rapid development.

For Henglong, Wu devoted his enthusiasm and placed infinite dreams-our quality policy is "improvement lies in persistence, and quality pursues eternity". We will continue to improve and innovate, keep the enterprise young forever, be a long-lived enterprise in China, and realize the dream of becoming an international auto parts manufacturer.