Brief introduction of uni-president group
In July, 1967, 1, reunification was formally established in the ancient capital Tainan. Based on Jiahui's entrepreneurial spirit, Uni-President has laid the foundation for the future food kingdom with 82 employees and 32 million yuan of funds.
The growth course of Uni-President Group
Uni-President Enterprise was established in Yongkang, Tainan on July 1967. In addition to its commitment to the food manufacturing industry, it is constantly expanding its new business. In the process of growth, it also directly or indirectly promoted social prosperity and national economic growth.
Entrepreneurial period (1967 ~ 1973)
The social situation of Taiwan Province Province has gradually entered industrialization. Unify enterprise entrepreneurship, adopt flawless and efficient mass production, expand economic scale and meet the needs of living consumption at that time.
Strong period (1974 ~ 1982)
With the rapid economic growth in Taiwan Province Province, people's purchasing power has greatly increased. Uni-President enterprises, while developing products in a timely and comprehensive manner to meet the needs of mass consumption, introduce a large number of excellent equipment and learn advanced foreign technologies, and operate in a high-quality and high-value business strategy.
Formation period (1983 ~ 1989)
Taiwan Province's economy is growing steadily and continuously, and it has entered the era of commercialization and social diversification. Uni-president enterprises devote themselves to channel warfare, diversify their operations and combine with social needs, so that enterprises can continue to grow, launch a group business model and start overseas investment and development.
Internationalization period (1990 ~ now)
The national income (GNP) has exceeded 1 10,000 USD, the level of competitors has improved, and the domestic market is saturated, which makes Uni-President enterprises deeply realize that it is necessary to develop internationally in order to break through the growth obstacles. With the permission of the government's mainland policy, it began to develop in the mainland, and launched investment plans in several emerging markets in the Asia-Pacific region, such as Indonesia, Thailand, Vietnam and the Philippines.
At present, Uni-President has invested in more than 100 related enterprises at home and abroad, and its business projects include many commodities and services related to people's livelihood consumption, making it a diversified comprehensive life industry group. Under the two strategies of "internationalization" and "diversification", future Uni-President will not only continue to invest and cooperate with internationally renowned enterprises, absorb the concept and technology of international operation, but also make unremitting efforts to become one of the largest food marketing companies in the world by taking advantage of the advantages of mainland and Asian markets.
Unified corporate logo
The unified corporate logo evolved from the prefix "P" of the English word "PRESIDENT".
On the one hand, the three diagonal wings and the car body that continues to rise to the left represent the brand spirit of "three good and one fair" (that is, good quality, good credit, good service and fair price), on the other hand, it also symbolizes the provision of goods and services to consumers based on love, sincerity and confidence, as well as the implication of product innovation and breakthrough.
The flat wings of the base are a symbol of stability, integrity and honesty.
The whole shape symbolizes transcendence, soaring, peace and a healthy and happy future.
Color meaning:
"Red" stands for dedicated service, firm confidence and sincere care.
"Orange" represents the courage to innovate, the ability to break through, and the satisfaction and richness related to food.
"Huang Ming" is full of warm, lively and pleasant feelings, representing the brand's expectations.
The overall bright and pleasant warm color of the pattern symbolizes a healthy and happy future and the expectation of fresh vitality.
Business philosophy of Uni-President Group
Since its establishment, Uni-President has been adhering to the business philosophy of "three good and one fair" held by its founder, Mr. Wu Xiuqi, and has carefully shaped the enterprise spirit of "honesty, hard work, innovation and progress" with the principles of multi-angle operation, macro vision and attaching importance to talents.
The "three good and one fair" revealed by Mr. Wu Xiuqi means good quality, good credit, good service and fair price. The quality of products must reach the international first-class level and be affirmed by consumers. Do not make products that are harmful to health and violate conscience to cut corners, do not make false advertisements to deceive customers, and the price must be reasonable. The surplus should be given back to the society and fair. This business philosophy makes Uni-President employees unite as one, take honesty as the creed, take hard work as the work spirit, constantly innovate and strive for perfection in products and operations, provide consumers with the most considerate and perfect quality of products and services, win the trust and respect of all consumers, and become the cornerstone of the sustainable development of enterprises.
The implementation of this business philosophy and corporate culture, in addition to every colleague can be down-to-earth, steady and steady, to build a foundation for the company's sustainable growth, it is very important that the company can uphold the consistent strategic thinking ability, not shrink from short-term adversity, and focus on forward-looking goals.
Entering the 2 1 century, Uni-President strives to create a healthy and happy tomorrow for global consumers with the business philosophy of "a food symphony that will always be loved by everyone", "Love for the Millennium" and enhancing the soul of the enterprise, and adhering to the belief of Chairman Gao Qingyuan that "poverty teaches me to cherish happiness, growth teaches me to be grateful, and responsibility teaches me to create selflessly"!
Uni-President Group corporate vision
Uni-President started from a small town in the south of Taiwan Province Province. After more than 30 years of efforts, it has now developed into a comprehensive health service and people's livelihood industry group. In addition to adhering to the business philosophy of "three good and one fair", we look forward to playing "a food symphony that will always be loved by everyone" to improve the quality of life of consumers.
"Forever" refers to Uni-President's pursuit of sustainable survival and development. "Everyone loves everyone" means that Uni-President can keep abreast of global and local consumption trends, develop goods and services that meet the needs of consumers and customers, and win the trust and support of consumers, customers, employees, shareholders and partners. "food symphony" means that uni-president enterprises attach importance to the effectiveness and efficiency of internal team management; Just as all members of the symphony orchestra perform their duties and work together, they attach importance to the harmony of the overall performance. In terms of products, the main business scope of Uni-President takes food and its related industries as the core, and develops various product combinations that consumers like according to different markets and channels and changes in consumption trends; Like a cadence symphony, it brings colorful artistic conception to the audience. Uni-President also claims to be a multinational company that consumers all over the world will always love. Just as a symphony is a cross-border * * * with the same language, it can resonate with * * * and be deeply rooted in people's hearts.
Uni-President will continue to devote itself to "building a gourmet kingdom inseparable from modern people with love and care". Among them, "love and care" means that Uni-President enterprises care about employees, consumers and the global environment, and can also give back to society, employees and shareholders while pursuing profits; It also emphasizes the establishment of industrial safety and health system and environmental management system. Let every employee work and live with love, and let consumers feel this pious love when enjoying unified products and services.
"Construction" means that the unified enterprise system replaces management with leadership, and the operation and development emphasize vision and strategy. Strive to lead the industry in food science and technology, take the lead in introducing products and services that meet consumers' needs, become a leading brand in the market, penetrate into every corner of consumers' lives, become an enterprise that constantly improves consumers' quality of life, and establish a "food kingdom that modern people cannot live without".
When all employees of Uni-President Enterprise try their best to play this sweet and touching food symphony, it will surely arouse wide social repercussions, constantly enhance the perfect image of Uni-President Enterprise in the eyes of consumers, and also make our society and people healthy and by going up one flight of stairs.
Unified group investment strategy
1992 65438+ 10/3 the first factory invested by uni-president enterprise group in Chinese mainland-Xinjiang uni-president enterprise food co., ltd. was formally established. Based on the principle of "take it from the mainland and use it for the mainland", the company strives to make more contributions to the mainland's economic construction and people's health by developing more and healthier products, providing employment opportunities, introducing advanced enterprise management experience, actively paying taxes and enthusiastically supporting local third-party manufacturers. At present, Uni-President has become one of the largest foreign-funded enterprises in the mainland food industry.
At first, the company adopted the T-strategy in Chinese mainland, taking the coastal special economic zones and the development zones along the Yangtze River as the market targets, and decided the investment business according to the national income, consumption capacity, consumption preference and the relative competitive advantages of related industries in each regional market. 1998 mainland operation headquarters was established in Shanghai, responsible for the company's mainland investment. The whole mainland market is divided into seven parts: Northeast China, North China, East China, Central China, West China, South China and Xinjiang. In the future, we will gradually set up production bases and sales branches in various provinces to realize intensive cultivation in regional markets.
Headquartered in Taipei City, Taiwan Province Province, ASUS Group is the focus of high-tech manufacturing in the world. Asustek combines top R&D personnel, professional production line staff and efficient application resources to design solutions, leading the market trend. Manufacturing plants include: Taiwan Province Province, Taibei, Arundo donax, Nanchang, Guishan and Suzhou, Chinese mainland, producing high-quality products. At present, the monthly manufacturing capacity of ASUS is: 2 million motherboards and 6.5438+0.5 million notebook computers. Here, ASUS has successfully bred excellent quality and high competitiveness to lead the market.
Asustek Computer is a technology-based company with the world's top R&D team. Known for its consistent high-quality scientific and technological innovation. As one of the leading leaders in all-round 3C solutions, ASUS Computer provides a complete product portfolio to welcome the next brand-new millennium.
In 2003, ASUS shipped 30 million motherboards. In the past year, one out of every four desktop computers sold worldwide used ASUS motherboards. If we add up the quantities sold, the length will exceed the distance from new york to LA. In 2003, the profit reached $6 billion, nearly double that of 2002.
Asustek's high-quality products come from excellent product research and development. This, like the study of China Kung Fu, starts with practicing Qi and internal strength. In addition to constantly exceeding the limits and innovating functions, ASUS engineers have also made great efforts in many aspects, such as electromagnetic interference, heat dissipation module, noise testing and many other small details that are easily overlooked, just to satisfy customers. For example, ASUS notebook computer is the first notebook computer manufacturer in the world to pass TCO'99 international anti-electromagnetic wave certification. It needs to pass various tests including radiation control, energy control (battery consumption), ecology (must be harmless to the environment), ergonomics and so on. The world's first certification represents ASUS's solid R&D and manufacturing efforts.
In order to stay ahead in this highly competitive industry, ASUS's excellent products must also stay ahead in market, cost and service. This is why the 40,000 employees of Asustek Computer try their best to comply with Asustek's "Total Quality Management" plan. In order to maintain world-class service quality for all ASUS customers, that is, between cost control and listing progress.
In addition, ASUS Computer won more than 700 awards in 2003, and was ranked as "InfoTech 100" of Businessweek for six consecutive years. Readers of Tom's Hardware Guide, the world's largest hardware evaluation website, even chose ASUS as the "best motherboard and graphics card manufacturer". In addition, ASUS computer won many world awards, which once again proved that "ASUS quality is rock solid".
"Innovation" will make my children live a more comfortable life and give full play to the existing potential. Because all the equipment will be seamlessly connected in series, the responsibility of "technology" is to unite us closely.
Asus winning formula
Leading = Marketing (Quality * Speed * Innovation * Service)/Cost
corporate vision
Asustek Computer is a supplier of complete 3C solutions (computer, communication, consumer electronics).
Mission and value
In the past 20 years, technology has completely changed the way we live and explore the world, giving us unprecedented experience in work, games, study and communication. When this trend began to rise, ASUS computer had already laid the foundation in this reform. At present, 1 of every 6 desktop computers in the world use ASUS motherboards.
As one of the leaders of this reform trend, we have established the company's mission:
By providing innovative IT solutions, ASUS encourages customers to realize their maximum potential.
The principle of ASUS's new product research and development is to lay a solid foundation first and then extend it outward. We started with computer components, from motherboards and graphics cards to optical storage devices, and extended to desktop quasi-systems, servers, notebook computers, handheld personal computers, broadband network devices, wireless communication devices, digital information appliances and mobile phones.
Carry out our task
Infinite love for science and technology
Technology is the core of ASUS, because we are constantly committed to world-class research and development. Only in this way can we provide innovative products that lead the trend of individuals and enterprises.
Quality first, erin brockovich.
High quality is the most important insistence of ASUS. Review quality management and details from time to time in each process, so that ASUS customers can enjoy cost-effective high-quality solutions.
Long-term cooperative relations
Whether it is our customers, media, shareholders or ordinary consumers, we firmly believe that partners can grow together with ASUS at all stages. Maintaining good relations with business partners is the most important key to our continuous success in all aspects.
willpower
The goal of all ASUS employees is to work together, learn and grow under pressure, and be brave enough to accept challenges. The whole company has made unremitting efforts to accomplish its mission, hoping that everyone can enjoy the convenience brought by scientific and technological innovation.