200 1, Shaanxi Radio and Television System reorganized the assets of "ST Yellow River Branch" on a large scale and put them into the assets of home appliance manufacturing and radio and television media, forming a brand-new business pattern with cable TV network operation as the main business. The business scope of the company is changed to the construction, development, management and maintenance of radio and television information networks, and the reception and transmission of radio and television programs. Radio and television network information service and consultation; Planning, production and distribution of radio, film and television programs; Design and construction of cable radio and television distribution network, design, installation and construction of satellite ground receiving facilities; Design, produce, publish and represent all kinds of advertisements at home and abroad.
Since 200 1, Shaanxi radio and television network industry operation and capital operation have been driven by two wheels. 200 1 entered the capital market through the backdoor of "Yellow River Branch", and successively won major battles such as asset reorganization, renaming of "ST", share-trading reform, industrial operation and additional financing. For five consecutive years, the return on net assets exceeded 10%, and dividends were distributed to shareholders. In June 5438+February 65438+March 2006, the State Securities Regulatory Commission approved Shaanxi Radio and Television to issue 80 million new shares, raising 860 million yuan.
The successful issuance of new shares has made Shaanxi the first province in China to integrate the overall listing of Shaanxi radio and television network assets, which has created a precedent for the successful financing of domestic cultural enterprises after "backdoor listing". This has had a far-reaching impact on the reform of cultural system and the development of radio and television in Shaanxi:
First, it explored a new way for the reform of the cultural system. The five-year capital operation of "Shaanxi Radio and Television" proves that it is feasible to absorb non-state-owned capital through the securities market to expand the radio and television industry, and it is possible to improve the economic benefits while ensuring the safety of the cultural industry.
Second, the state-owned assets have greatly appreciated. Before the share reform, the state-owned shares of "Shaanxi Radio and Television" were worth 93.83 million yuan. Through the share reform, the value increased to 65.438+0.5 billion yuan.
Third, the financing of 860 million yuan provided strong financial support for the company's sustainable development and enhanced its core competitiveness.
Fourth, the flow of state-owned capital and assets has been realized. Through the overall listing, the fixed assets of the network will be transformed into highly liquid stocks, and the liquidity of state-owned assets will be greatly enhanced, making the further development of "Shaanxi Radio and Television" a source of living water.
After experiencing major events such as network integration, backdoor listing, asset reorganization, industrial upgrading, share-trading reform, and issuing new shares to raise 880 million yuan, radio and television networks have become the pioneers of national cultural system reform and created a classic of capital industry integration. After purchasing Shaanxi radio and television network assets with raised funds and self-owned funds, Shaanxi Province became the first province in China to realize the overall listing of Shaanxi radio and television network assets, and entered the second take-off stage of industrial development.
Shaanxi Radio and Television Network Media Co., Ltd. is the only legal cable TV and cable digital TV operator in the administrative area of Shaanxi Province, a service provider with legal ISP access business in the administrative area of Shaanxi Province, and a supporting enterprise of e-government transmission network in Shaanxi Province. A cable TV transmission network covering the whole province has been built, which can provide users with standard cable TV access and high-quality and efficient technical services. The radio and television network started construction on 1996, and the company has 55,000 kilometers of optical cables, equivalent to1200,000 core kilometers. The optical fiber network is connected with the national radio and television basic trunk network. Two self-healing rings in southern Shaanxi and northern Shaanxi cover Shaanxi 1 1 city (district), 106 county (city, district), 1400 townships and 20,000 administrative villages.
Radio and TV networks have developed in the tide of cultural system reform and become the main force of information construction in Shaanxi Province. Years of efforts, radio and television network has made brilliant achievements, mainly in:
The coverage has been expanded. The company has 55,000 kilometers of optical cables, equivalent to 6.5438+0.2 million core kilometers. Optical fiber network covers all cities and counties, 1400 townships and 20000 administrative villages in Shaanxi province.
The network function has been improved. Focusing on the construction of urban information platform and home multimedia terminal, SDH backbone transmission network and IP network have been built, and the transmission and exchange platform in Shaanxi Province has been built. The two-way transformation of metropolitan area network provides users with broadband network and dedicated line access services from 2M to1000 m. As a result, Shaanxi radio and television network has developed from a single industrial network for transmitting radio and television programs to a multifunctional comprehensive information-based basic network capable of carrying video, voice and data.
Business is developing rapidly. Cable TV users have developed rapidly, and by the end of 2008, they have exceeded 465,438+million (including digital TV users 1 106400). Build 500,000 radio and television broadband information points and develop nearly 65,438+households of radio and television broadband users; As a supporting enterprise of e-government transmission network in Shaanxi Province, it has built and operated six government private networks in Shaanxi Province, and built 360 industry private networks in cities and counties with more than 3,000 special lines. The overall digital conversion of CATV has been fully started.
Capital operation has achieved fruitful results. The share-trading reform and the successful issuance of new shares have brought earth-shaking changes to the radio and television network, brought rich investment returns to shareholders, and established the brand of "two China first, Shaanxi Radio and Television created": Shaanxi Province became the first province in China to realize the overall listing after integrating the cable TV network assets of the whole province; At the same time, it also created a precedent for successful refinancing of domestic cultural enterprises after "backdoor listing". The successful issuance of new shares in radio and television network has written a new chapter in the capital operation of listed companies in Shaanxi Province: it has set a new record for the single financing amount of listed companies in Shaanxi Province through the securities market, and it has also become the only listed company in Shaanxi that has successfully restructured and raised funds.