1.
At present, the listing of home furnishing industry is surging, and traditional ceramic enterprises are not far behind. Wrigley Home, a family business in Guangdong, recently submitted a prospectus to Shenzhen Stock Exchange.
According to the prospectus, Wrigley Home intends to publicly issue 98.9967 million shares in the A-share market, raising a total of 65.438+809 billion yuan.
From 20 18 to 2020, the operating income of Wrigley Home is 6.8 68. 10/0 billion yuan, 6.658 billion yuan and 6.502 billion yuan respectively; The net profit attributable to shareholders of the parent company was 65.438+0.97 billion yuan, 556 million yuan and 589 million yuan respectively.
"Wrigley" seems to remind people of American Wrigley Company, which is famous for producing chewing gum such as Green Arrow and Yida, but the "Wrigley" we are talking about today is a local enterprise, mainly producing toilets, tiles and cabinets.
The main brands of Wrigley Home are Wrigley, FAENZA and Anhua Anhua. These bathroom brands originally belonged to the same family, with different market positioning, aiming at meeting the needs of different consumer groups.
Wrigley Home occupies a leading position in the domestic market. According to the data of Euromonitor International, the market share of Kohler, TOTO, Wrigley, Huida and Hengjie in China bathroom market in 20 1 1.5%, 7.3%, 4.4% and 3.6% respectively.
It is not difficult to find that foreign-funded enterprises occupy more than 10% of the market share, and Wrigley ranks first among domestic brands.
Now that the IPO is just around the corner, the wealth of Xie Yuerong, chairman of Wrigley Home, will reach a new level.
2.
Xie Yuerong is a big shot in sanitary ware industry. He was born in a peasant family in Chaoyang District, Shantou City, Guangdong Province. He has been very interested in technical things since he was a child.
From 65438 to 0980, Xie Yuerong successfully passed the Jingdezhen Ceramic Institute, the only undergraduate institution in China that featured ceramics, and studied ceramic manufacturing in the Department of Ceramic Engineering.
From 65438 to 0984, Xie Yuerong, who just graduated, went to his first Houdongping Ceramic Factory. With his professionalism and ability, he has always been the deputy director.
In the 1990s, Guangdong's economy flourished under the background of reform and opening up. Xie Yuerong saved the first bucket of gold on 1994, went to sea with friends, turned to the bathroom industry, and established the predecessor of Wrigley Home.
With the rise of the real estate industry, bathroom has gradually become a hot topic. However, due to the immature technology, domestic toilets are basically split toilets, and a small number of conjoined toilets are mainly international brands, which are expensive.
From 65438 to 0995, Xie Yuerong led a professional team to develop one-piece toilets. Through technical research, especially the reform and technical innovation of slurry, the production of conjoined toilet is optimized to be as easy as that of split toilet, and the yield is greatly improved.
In order to make the market accept it quickly, he positioned the product price range at 700-800 yuan, far below the international brands.
Wrigley's conjoined toilet became an instant hit, which quickly opened the market with high cost performance and set off a "conjoined toilet revolution" sweeping the country. At that time, many media reported on this.
With the popularity of Wrigley one-piece toilets, industry manufacturers have followed suit and developed and produced one-piece toilets. Today, China has become one of the countries with the highest usage rate of conjoined toilets in the world.
3.
Wrigley Home 1994 started with sanitary ceramics, and its product line is constantly enriched and its categories are constantly improved.
1998 started to manufacture bathtubs and shower rooms, set foot in bathroom cabinets in 2005, independently developed and produced hardware plumbing (including faucets, shower heads, hardware pendants and other products) in 2006, and set foot in the fields of sensors and smart toilets in 2006; At the same time, Wrigley Home has gradually built a kingdom where everyone lives. In 2007, we began to deepen the ceramic tile industry, and planned to build kitchen cabinets and wardrobes in 20 10.
Today, Wrigley Home Group owns three brands, Wrigley, FAENZA and Anhua, and is regarded as one of the most influential comprehensive and intelligent enterprise groups in China.
As a big shot in the bathroom industry, Xie Yuerong's image in media reports is unusually low-key.
I don't like fancy clothes, I don't like famous cars, and I like to eat meals in the company cafeteria. The principle of eating is "return to nature and be light as possible". I've been to many famous mountains and rivers, and I like New Zealand best, because it's natural, "only the trees can't see people", and Xie Yuerong always has a cold temperament to outsiders.
As for the Xie Yuerong family, it is also very low-key. There are no clues in public reports, only the prospectus reveals a clue.
According to the prospectus, the controlling shareholder of Wrigley Home is Lehua Hengye Investment, holding 55.24% of the shares before the issuance; Xie Yuerong, the founder of the company, directly holds 23.94% of the shares; Huo Chen Trading holds 9.2 1% of the shares. , Huo, and hold a 65% stake in Lehua Hengye Investment.
Among them, he and Huo are husband and wife, and they are their children. Total control of 79. 17% of the shares of the issuer. In addition, Huo's relatives Huo and Huo Shaorong hold some shares.
Three surnames are Xie, three are Huo, and the above six are company executives. It can be said that this is a typical family business with a very strong family atmosphere.
Some industry analysts said that family management has natural advantages in the stability and early development of enterprises. But in the long run, it may lead to the lack of vitality of enterprises and the inability to form a modern organizational structure. In the current fast-changing and fierce competition in the sanitary ware industry, Xie Yuerong family may need to change and establish a modern enterprise management mechanism as soon as possible.
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Writing Xia Yan