Guirenniao (China) Co., Ltd. was established on 1987. Is a sports shoes, clothing, accessories research and development, production, marketing in one integrated enterprise. It is the fastest-growing national sports brand in China in recent years, and has successively won the honorary titles of China well-known trademark, China famous brand product, national inspection-free product, and AAA-level tax-paying enterprise.
In 2002, the company began to develop its own brand. By inviting superstars Andy Lau and Queen Cecilia Cheung as spokespersons for the brand image, the brand awareness has been rapidly improved. In 2006, VIP Bird reached a strategic partnership with the Small Ball Sports Management Center of the State General Administration of Sport, and became the sole sponsor of sports equipment for eight teams including China Golf Team, China Taiwan Province Team and China Bowling Team. At the same time, Guirenniao is also the China sporting goods brand that sponsors the national sports teams with the largest number in China sporting goods industry. The company now has a modern standard industrial workshop of10.5 million square meters, with more than 4,000 employees, regional sales companies and more than 4,000 brand stores in 27 provinces and cities across the country, and has built a huge network terminal monopoly system all over the country. Since the company was listed as a listed reserve enterprise by Jinjiang City in 2007, Guirenniao has entered the second financial year of listing declaration, and it is planned to be listed on the A version of Shanghai Stock Exchange on 20 10, and relevant preparations have been fully carried out. Today, the far-sighted VIP bird is working towards a higher goal, providing more comfortable and professional products for consumers who love life and pursue self and freedom, advocating a "moderate, relaxed and healthy" sports model, interpreting the brand-new sports proposition that "life is sports", and continuing to promote the healthy development of sports in China with irresistible sports spirit and national passion.
Brand information
1. Brand Interpretation
Noble bird symbol is a kind of spiritual totem, and smooth graphics imply an irresistible force; The flexible arc conveys the elegant beauty of action, strength and speed, and symbolizes the unity of rational passion and mind, mind and mind. It conveys the fearless and enterprising spirit, shows the realm of surpassing oneself, and creates the future with irresistible force.
2. Brand connotation
Your bird inherits the heroic spirit and dominates the free world; Noble birds are the symbol of victory and the leader of elegant fashion movement. The noble bird exudes aristocratic elegance, inherits the spirit of going forward and the heroic spirit of daring to accept challenges, advocates an elegant and fashionable sports lifestyle, and is committed to building an elegant and fashionable sports first brand.
3. Brand positioning
The main consumer group of Guirenniao brand is 16-28-year-old fashion sports enthusiasts, and the radiation range is 14-35. Product positioning is a fashion, comfortable and elegant sports equipment-oriented, guiding casual fashion shoes and clothing series. Advocate the spirit of self-improvement and innovation. The goal of the brand is to become the first brand of elegant fashion movement and play the role of the leader of elegant fashion movement in the industry.
4. Market route
With the strategy of creating elegant and fashionable sports products as the leading factor and fashion stars and sports public relations marketing as the breakthrough point, "VIP Bird" will become the first brand of elegant and fashionable sports with distinctive brand personality.
5. Brand objectives
Create the first brand of elegant and fashionable sports
6. Brand proposition
Happy sports!
7. Advertising language
Than happiness, who is afraid of who!
marketing network
Guiniao brand is facing fierce market competition in China market. Guiniao bucked the trend in 2009. With its excellent profitability, Guibird firmly occupied the leading position in the third and fourth-tier markets in China, and stepped into the first and second-tier markets, strategically expanding its retail network to all parts of the country. Guirenniao is committed to optimizing the area, location, store image and store efficiency of retail stores, improving the design of happy sports experience, and encouraging dealers and franchisees to open large stores in favorable locations to display increasingly rich product categories. By the end of 2009, there were nearly 5,000 retail stores in China, which was a milestone of the group's sales network.