Our reporter learned that due to the basic saturation of the commercial real estate market in first-and second-tier cities, housing enterprises began to turn their attention to the suburbs of first-and second-tier cities, third-and fourth-tier cities and even fifth-tier city centers.
Go to the fourth-tier cities
Since last year, Jia Kai began to actively acquire land in the fourth and fifth tier cities and build its own "urban living room" project. The biggest feature of this project is to cooperate with local governments and build a service platform for urban life by using PPP mode (transferring part of government responsibilities to enterprises in the form of franchising, and establishing a * * * relationship of "benefit sharing, risk sharing and full cooperation" between government and enterprises). After the project is completed, it will integrate government services, public services, experiential commerce, catering and entertainment, and O2O commerce.
According to the reporter's incomplete statistics, Jia Kai took 14 plot of land in Zhejiang last year. At the same time, a fund company was established to build an investment and financing platform for the "city living room". In June this year, in order to inject more funds into the "city living room" project, 70% equity of Shanghai Kaixiang Real Estate, a wholly-owned subsidiary, was sold for 592 million yuan.
The increasing consumption and living needs of urban residents at the county and town levels will constitute a huge market. "Many developing third-and fourth-tier cities do not have commercial complexes, and consumption in these places is gathering and full of opportunities." Ouyang Jie, an executive of Xincheng Holdings, told the reporter, "For example, the consumption level of many cities in Hubei has surpassed that of Wuhan, but these cities still lack such a commercial shopping mall format. We hope to find such a suitable point to enter."
Faced with a huge market, other housing companies will naturally not let go. Last year, Xincheng Holdings acquired/kloc-0 in the Yangtze River Delta (4363.34, -226. 190, -4.93%) and Bohai Rim (384 1.44, -207.580, -5. 13%).
According to CB Richard Ellis data, in 20 14 years, the newly opened area of global shopping centers was110.4 million square meters, an increase from 20 13 years. Among the top 20 most active new shopping center markets in the world, China accounts for half of the country and contributes 5.7 million square meters of completed area.
Bian believes that China has 680 million urban and rural residents. Despite the impact of e-commerce, their spending power is gradually improving, and the demand for shopping and entertainment is also strengthening, but there is no place in these places to provide such consumption.
Wanlong Lishui wan
New Year's special room in Wanlong Lishui Bay, 4800 yuan/flat. In the second phase, only small-sized apartments are needed, and the average price is 5,700 yuan/flat, including one bedroom and one living room of 38, 42 and 59 square meters, two bedrooms and two living rooms of 69-94 square meters, and three bedrooms and two living rooms of 93-1/kloc-0 square meters for large-sized apartments. Special price for first-phase liquidation 130 flat, 140 flat, about 100 sets, 4800 yuan/flat. The discount on housing case is 50 thousand to 20 thousand. For every flat sold that day, 50 yuan will be deducted, and the old and new discounts will be 100 yuan. At present, the first and second phases of housing will be launched in stages. 15% discount on housing and 9.6% discount on mortgage. There are also a small number of shops for sale, about 20 sets, with an area of 75- 145 square meters, with an average price of14,000 yuan/square meter, a lump-sum payment of 9.6 fold and a mortgage loan of 9.8 fold.
Advantages: 1 The living facilities are relatively perfect, meeting the basic living needs of the owners. 2. Good greening environment and high living comfort.
Disadvantages: 1 The transportation facilities are not perfect for the time being, and there are few buses. 2. In the surrounding commercial construction, it takes time to improve the business.
CITIC Real Estate moved to the urban area this year, and the first phase of CITIC City, which is under construction in Xinduxin Plate, is scheduled to enter the market in August. What is the strength of CITIC Real Estate? Is the quality of CITIC City trustworthy? With many citizens' questions, our reporter participated in the media activities hosted by CITIC Real Estate Qingdao Company on June 24th, and went to Zhuhai and Shenzhen to visit the CITIC Hongshuwan project and feel the charm of the representative works of CITIC Real Estate.
Zhongxin city
It is understood that CITIC Real Estate, as the real estate business section of CITIC Group, a powerful central enterprise, has nearly 30 years of real estate development experience with a registered capital of 6.79 billion yuan. By the end of 20 14, the total assets of CITIC Real Estate have exceeded 1 1000 billion yuan, and the land reserve has exceeded 20 million square meters. From 2065438+00 to 2065438+04, CITIC Real Estate was selected in the list of "Blue-chip Real Estate in China" for five consecutive years, and won many awards such as "Top Real Estate Enterprises in China 100" and "Top Brand Value of China Real Estate Company".
As early as five years ago, CITIC Real Estate laid out Jiaozhou, Qingdao, with an area of 1.08 million mu. In 2065, 438+0, the first episode was set on the shore of Shaohai Lake. Once the Forest Lake single-family villa opened, it won the triple crown in Qingdao in terms of sales area, number of sets and villa amount. Five years later, CITIC Real Estate entered the main city of Qingdao and settled in the Xinduxin plate. The project has a total construction area of about 700,000 square meters and is developed in three phases, including residential, commercial, SOHO and other formats. It is the largest comprehensive residential project in Qingdao Xinduxin area, and will strive to build it into a high-quality humanistic residential area in the island city to provide customers with a more exciting "CITIC life". There are 8 high-rise residential buildings planned for the first phase of CITIC City, which is expected to be delivered in April 2065438+2007.
Dayu huabang
The year of the sheep is here, and it will arrive within the year! To bid farewell to the old year and welcome the new year, of course, there must be jubilant Spring Festival couplets and dining tables, and even more children's New Year gifts and family gifts!
On June 65438+ 10 10, Yuhuabang held the activity of "Yuhuabang, New Year Collection", which rewarded the owners with rich new year's goods at an ultra-low discount, bringing the owners the best gifts for the New Year, with happy characters and red couplets hanging high and full of festive atmosphere for the New Year. Just after 9 o'clock, the sales center exploded, and customers who were not afraid of the cold winter flocked in, and there was a crowded scene at the venue.
At the event site, Want Want series gift packages, German beer, children's toys and other dazzling new year's goods were presented to everyone. The activity has not yet started, and the owners' friends have been dazzled by the rich new year's goods, and the ultra-low price has made the owners overjoyed. Gentlemen who love wine choose their favorite and considerate hostess comprador as the whole family. The happiest thing is the children. In this big episode, I got huge robot toys and all kinds of toys that I couldn't put down. This trip with my parents can be described as fruitful.
Festive new year's collection and ultra-low discount gifts let the delighted owners feel the joy of the New Year in advance, and also let them buy the ideal new year's goods at their doorstep. In the cold winter, Dayu Huabang gives warm feedback!
Dayu Huabang's whole line of products is warm in winter, with a small apartment of 60-80+ square meters, the first 80+ flat luxury three-bedroom apartment, and the total price of two rooms is three rooms, which shows more space and happiness; For a 30-50-square-meter urban mansion next to Xi 'an Avenue, the down payment is only 1 10,000, and the style life begins. 45-350 Pingjie Gold Shop, Fortune Interactive, Wang Di Nuggets! The most exciting activities, the richest new year's goods and the most interesting activities are all in Dayu Huabang, and more gifts are waiting for you!
Hengdacheng
Recently, the property market is indeed a "happy event". At the end of June, the central bank announced the RRR cut again, which may have a great impact on the property market, and the recovery of the property market is unstoppable. At the same time, the recent frequent fluctuations in the stock market have made many funds tend to flee. In the past, the stock market plummeted and the property market rose rapidly. The "seesaw effect" of the stock market and the property market is also likely to lead to rising house prices.
Buying a house before the house price rises, the housing with large appreciation space will definitely become the primary consideration for buyers. Evergrande City, located in the commercial core area of Dong Xi High-speed Railway, has become one of the buildings with the most appreciation space by virtue of its superior geographical location, convenient transportation facilities and imperial home forest landscape.
Evergrande City is located in Dong Xi New Town. As a rapidly rising new city, Dong Xi high-speed rail core business district has undoubtedly become the core life circle that everyone expects. It is very convenient to gather top-level cities, medical care, finance, education and other resources and enjoy multi-dimensional traffic in cities such as West Lake Avenue and Metro Line 2.
After years of careful carving, Evergrande City has become more and more mature and its gardens are magnificent. More than 38,000 flat gardens have been presented, and the grand scenery has attracted many Xicheng buyers to snap up! The colorful vegetation in the park is built by the lake, which interprets the poetic living experience to the extreme. Everything here is pleasing to the eye. "Buying such a house is like living in a park." This is the sincere feeling of the owners of Evergrande City.
Special offer in the middle of the year, Evergrande City is the most powerful! The famous Yuhu Mansion, with a provincial maximum of 2 1 10,000/set, is just around the corner, and a full house of1.5,000/㎡ is also given for decoration. Old owners introduce relatives and friends to buy a house and enjoy an extra 98% discount. Limited quantity, the first one wins.
Sales dynamics: Evergrande City is selling 1 1# building with 23 sets of 92m2, with an average price of 7,000 yuan/m2. The 4# building for sale is a high-rise building with decoration, with an area of 92 and 94㎡, the average price is 6900-7000 yuan/㎡, and the decoration standard is 1500 yuan/㎡. For sale, 1- 12# high-rise building with an area of 87- 140m2, with an average price of 7000 yuan/m2; It is expected to be delivered in March 2065438+2006. The project is now launching multiple preferential activities: down payment 1.8 million, and the maximum is 2 1 10,000 with decoration; New owners can enjoy a 98% discount on new transactions, and old owners can get a cash back of 0.6% to 1% of the total house price. Building 7- 10# is for sale, with an area of 20-90㎡. The average price of the inner shop is 10000 yuan/square meter, and the outer shop is 15000 yuan/square meter.