HC Research is a global insight research company rooted in China, providing an effective combination of big data and small data. HCR provides enterprises with deep insight into the combination of big data and small data. Enterprise data comes from the Internet and mobile Internet, such as the browsing behavior, consumption behavior, public opinion and other massive data of netizens. There are also a large number of users' purchase behaviors and data precipitated within the enterprise. Through the deep insight service combining big data research with classic research, enterprises will clean, sort out, analyze and mine a large number of heterogeneous data, provide decision-making basis for enterprises, help enterprises understand the market, customer groups and competition they face, and help enterprises make successful decisions at every step of their growth. Automobile, communication, home appliances, science and technology, finance, medicine, media, retail, packaged consumer goods, fashion/sports, luxury goods, industrial products, public affairs, tobacco, etc. No matter which industry you come from, HCR's exclusive industry service team will always accompany you.
The predecessor of HCR is HC Research Institute. On 20 1 1 year, HCR completed MBO, which laid a solid foundation for promoting HCR to become a leading enterprise in the industry. In 20 12, the company introduced a number of industry heavyweight experts and merged with Shanghai DNA in August of the same year; In 20 13, HCR announced that it had reached a financing agreement with Chen Da Venture Capital, a top domestic investment institution, and the amount of 50 million yuan became the largest sum in the market research industry so far. 20 14, 1 1, HCR completed the shareholding system reform. 2065438+August 2005 12, HCR successfully listed the New Third Board, becoming the first commercial application of big data in China. HCR has a media database, which contains more than 200,000 advertisers in 1 159 categories in 24 industries. It has accumulated 22 years of industry database, 6.5438+million small and medium-sized enterprise database, 700,000 B2C consumer sample database and 6.5438+million mobile user behavior tracking panel. It has industry-leading search technology, data mining and management technology and electronic report platform technology. Headquartered in Beijing, the company has eight branches in Shanghai and Guangzhou, and has more than 500 professional technicians and researchers in the field of market research and communication. At the same time, in addition to covering the national market information direct search network, it also maintains close cooperation with experts, manufacturers and channel enterprises in the industry.
2. Sino-Uygur consultation
Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. (hereinafter referred to as "Zhongwei Consulting") is a leading industry and market research service provider in China. Focusing on the needs of customers, the company has made continuous efforts and sincerely cooperated with customers, and built a comprehensive professional advantage in the fields of investigation report, research report, market research analysis report, business plan, feasibility study, IPO consultation and so on. Zhongwei Consulting is committed to providing competitive research solutions and services for enterprises, investors and the government, constantly improving the customer experience and creating maximum value for customers. At present, the research results and solutions of China-Victoria Consulting have been applied to more than 30,000 enterprises and expanded to overseas markets.
Sino-Uyghur consultation is to help enterprises and undertakings to succeed and promote the construction and development of social civilization with their own knowledge and wisdom. The life of Sino-Uygur consultation lies in the market, and the success of Sino-Uygur consultation lies in helping others to make ideas and succeed. The more achievements in helping others, the more social reputation Shenzhen Zhongwei Zhiyan Consulting Co., Ltd. keeps improving, and its share in the market is also growing. Especially with the rapid development of information technology, which is widely used in consulting enterprises, China Consulting benefits from the cooperation and collaborative operation of various intellectual resources and information resources with different enterprises and departments. For consulting, we pay more attention to competition and cooperation, and cooperate in competition. In order to provide customers with more valuable consulting products (good solutions and schemes), China consultants constantly improve their consulting methods, not only by observing and analyzing problems, but also by submitting suggestions or consulting reports, and more importantly, through long-term cooperation. There is a specific workflow for consulting and improving customer consulting services. Due to the different objects and contents of consultation, the process is not the same, generally there are 12 steps. Chinese consulting is to improve the operational efficiency of enterprises through "knowledge products". The most important part of Sino-Norwegian consulting service is not to obtain the report, but to implement the improvement plan, which is regarded as an important step in Sino-Norwegian consulting service.
Zhongwei Consulting always regards the introduction of excellent research and investment talents as one of the company's core goals. The staff of Sino-Victorian Consulting has a variety of professional academic backgrounds: statistics, finance, industrial economics, marketing, international trade, economics, sociology, mathematics and dozens of other majors. Among the 350 employees of Zhongwei Consulting, 90% have bachelor degree or above, and 65% have double degrees, master's degrees and doctor's degrees. Most employees of the enterprise have rich experience in many well-known domestic industry research institutes and securities research institutions. High-quality professionals are the greatest wealth of Zhongwei Consulting, and also the guarantee for Zhongwei Consulting to provide quality services and practice customer value. China-Victoria Consulting (/) covers Chinese mainland, Hong Kong, Macao and Taiwan, and radiates all over the world; More than 90% of the company's business is mainly aimed at Greater China, and 10% serves the United States, Europe, Japan, South Korea and Singapore. Sino-Victorian Consulting has set up investigation stations in 32 major cities in Chinese mainland, such as Beijing, Shanghai, Tianjin, Chongqing, Guizhou, Shenzhen, Han, Chengdu, Xi, Zhengzhou and Shenyang. ) provide customers with strong data support for special investigation and research and research consultation; The company has valuable experience in implementing projects in China, Hongkong, Macau and Taiwan Province Province. At present, China-Victoria Consulting has established long-term cooperative relations with dozens of professional research institutions at home and abroad, ensuring the effective implementation and execution of transnational projects.
3. Zero consultation (Horizon)
Zero Research Consulting is an international data and information service organization originating from China, which consists of an innovative data development center, a public business data business group, a business data business group and a future business school. Since the establishment of Zero Survey, Zero has accumulated more than 20 years of first-hand experience in data collection and processing. It has diversified practices in serving large enterprises, start-ups and public service institutions at home and abroad, focusing on the Internet of products and services, and supporting economic, social, cultural and policy decisions based on diversified data collection and mining.
Zero research consulting is inherited from the most influential local leading brand of market research and public opinion survey in China. We keep pace with the times, constantly surpass ourselves, integrate with the digital age, and constantly enhance our brand reputation in the professional field and the public. More than 20 years of market research and social insight have become our most valuable China data assets. Through the application of new technologies, the whole Internet big data and interactive fine data are integrated, forming a unique data achievement and strategic orientation. Executives with many international backgrounds, as representatives of international professional institutions in China, actively participate in international activities and academic forums, always maintain the international cutting-edge information and academic sensitivity, and are rooted in the study of consumer psychology, values and consumption changes in China's local market, forming a unique research system suitable for China.
Zero Research Consulting has a highly conscious learning and research team, neat disciplines, young professionals and international and domestic employees. The existing researchers come from sociology, statistics, psychology, marketing, economics, business administration and public management, financial investment, computer science, law and other related professional directions. More than 95% of full-time research consultants have a master's degree or above. More than 50% of the research consultants have more than 4 years of professional market research experience, and more than 30% of the research consultants have overseas study background. Team members adhere to the enterprise spirit of "diligence and dedication, sharing achievements" and make unremitting business exploration and development.
4. iResearch
Founded by Yang in 2002, iResearch is committed to becoming the best Internet rating and consumer insight company in the era of big data in China. With the concept of "life dream with science and technology", iResearch provides customers with the most professional Internet-related data products, research and consulting services in China market, helping customers to improve their cognitive level, profitability and comprehensive competitiveness of the Internet industry, and let the power of the Internet ignite various industries in China.
Headquartered in Beijing and Shanghai, iResearch has a stable management team and profound industry service experience. At present, it has more than 400 employees and regional offices in Guangzhou, Shenzhen, Chengdu, Hangzhou, Silicon Valley, new york and Hongkong. IResearch has extensive and profound brand influence. Internet industry and user data released by iResearch have been cited by major media, and data standards have been established in many fields. IResearch has Internet rating data of millions of user behavior monitoring samples based on different terminals such as personal computers, smart phones, tablet computers and smart TVs, and has a leading market position in the fields of network marketing, e-commerce, mobile Internet, big data and internet finance. IResearch has served more than 65,438+0,000 customers, covering Internet, mobile Internet, advertising and public relations, retail and e-commerce, communications, financial services, investment and research, consumer goods, government and public enterprises, and its customers cover almost all major Internet companies, 90% Internet advertising agencies, major e-commerce companies, mainstream investment banks and Internet hedge funds in China. In the IPO reports of several Internet companies, iResearch is the main third-party data service provider.
5. Modern International (MIMR)
Guangdong Modern International Market Research Co., Ltd. (MIMR) 1995 was established in Guangzhou. MIMR has established wholly-owned branches and offices in Shanghai, Beijing and Chengdu, with more than 200 professional market researchers. After more than ten years of development, MIMR has become a well-known professional market research company in China, and has been committed to promoting the development of market research in China. In 2007, the company set up offices in Shenzhen and Nanjing to provide operational support for South China and Central China. In 2008, Hyundai International won the 20-year Innovation Award for Market Research and the Advanced Award for Investigation. In 2009, five sets of modern international research technology systems were upgraded in an all-round way, in which the core theory and research steps of "Decision Support System for Marketing Combination Development" were directly applied to the marketing activities of enterprises by customers. At the same time, business expansion has officially changed from opportunistic expansion to organized active expansion. 20 12 company changed from branch system to division system, and set up three research divisions and national project operation divisions according to industries, developing in the direction of business specialization. 20 13 entered the field of industry research from consumer research, and accumulated rich experience in the industry research of medicine and coatings.
MIMR clearly knows his future: to provide customers with professional market research services with marketing essentials and become a first-class large-scale specialized market research company in China. Therefore, enterprises should establish a correct concept, and MIMR will continue to serve the decision-making system of enterprises, with professional market research as a means and digital anatomy as a tool to help customers realize scientific decision-making. MIMR has professionals who are familiar with the consumer market, have a deep understanding of consumers' language, psychology and behavior, and can accurately understand your business environment and market demand. MIMR has accumulated more than ten years of market research knowledge. Through active research and development, we will formulate products and technologies suitable for different industries for customers, develop our own proprietary research technologies, and provide customers with new horizons. MIMR not only has a standard quality system to monitor every stage of the research process; There are also quality systems for different industries, even different regions, and finally realize the most effective implementation of the program. The company is committed to helping customers better understand the market and consumers, accurately grasp the challenges and opportunities they face, effectively identify and select the target market, and formulate appropriate marketing plans and market positioning, so as to minimize your decision-making risks.
6, a new generation of market monitoring (Sinomonitor)
The new generation market monitoring organization (hereinafter referred to as "the new generation"), established in 1998, is one of the top 10 market research industries in China and one of the largest and most influential consumer and media research institutions in China. The new generation is committed to providing customers with professional market research and data-based research and consulting services. Its main business includes market research, media research, consumption and social research and marketing strategy consulting. In 2003, Cenozoic became an international joint venture, headquartered in Beijing, and has now formed a trinity national layout with Beijing, Shanghai and Guangzhou. The research network covers more than 400 cities and vast counties and rural areas. The new generation has more than 400 professional and technical researchers and top expert consultants who are proficient in economics, sociology and psychology, and has established a research support system covering media, advertising, public relations, marketing and other fields.
A series of independent research products such as China Market and Media Research (CMMS), China Xinfu Market and Media Research (H3), China Wireless Netizen Network Behavior and Motivation Research (MMMS) and China Internet Research (IMMS) have become the necessary tools and authoritative standards for China's consumer insight and media strategy formulation. Based on independent research, a new generation of traditional media and new media research has become a recognized leading brand of international 4A advertising companies and domestic mainstream media. At the same time, the new generation has rich research experience in tobacco, fast-moving consumer goods, medicine, fashion and luxury goods, IT, automobile and consumer electronics, finance and other fields, and has a good reputation in the industry.
Cenozoic Shanghai branch is an important backbone of Cenozoic market monitoring institutions in East China market. It is committed to providing comprehensive consumer research services for many mainstream brands in automobile, clothing, mobile communication, food/beverage and retail industries. A new generation of Guangzhou branch is an important backbone of a new generation of market monitoring institutions in South China market of China. During the development of 10, the new generation of Guangzhou branch is committed to providing case studies and continuous research services. At present, it has been in a leading position in fast-moving consumer goods, media, tobacco research and other fields, and has obvious competitive advantages in real estate, automobile and other research fields or industries; At the same time, in recent years, it has also shown a good development trend in the new industrial field-energy field. The new generation Guangzhou branch has served many well-known enterprises, mainly including fortune 500 enterprises, well-known domestic private enterprises, local media, international and local advertising companies. At the same time, the project won favorable comments and established a long-term cooperative partnership.
7. Zhilian Market Research (URC)
URC reorganization was established in 1996. Now URC owns Guangzhou Zhilian Market Research Co., Ltd., Beijing Zhilian Bida Information Consulting Co., Ltd. and Shanghai Biyi Enterprise Management Consulting Co., Ltd., and has offices in Guangzhou, Shanghai, Beijing and Shenzhen. The main members of URC management participated in the earliest market research in China, experienced the establishment and development of the first local pure commercial market research company in China and the first Sino-foreign joint venture market research company in China, set foot in the retail research field in China, and successfully developed the pharmaceutical retail research business in China for the first time.
URC is a member of China Market Information Research Industry Association, the executive director of Market Research Branch of China Information Association, the first batch of A-level foreign-related research institutions in China, a member of ESOMAR, and one of the earliest members of MSPA in Chinese mainland. URC has been focusing on special research of consumer goods, OTC research of drugs and various distribution channels for a long time, and has accumulated comprehensive and rich experience in China market research. We have a group of outstanding core talents and expert consultants, who have nearly 20 years of market research experience and are trained by international market research enterprises. They have a deep understanding of the market situation in China, and can design a complete research and consulting scheme for customers by using international market research methods and standards, so as to provide customers with research results and the most practical marketing suggestions.
In recent years, with the advent of the era of Internet marketing and experiential marketing, URC keeps pace with the times, is diligent in change, takes exploring and innovating research methods as its primary task, and focuses on all kinds of real research on shoppers' terminal performance. URC pays attention to the combination and innovation of traditional market research methods and modern science and technology, and takes the lead in combining IT technology with BEE business, channel performance tracking research and shopper research, so as to understand the characteristics of market research, develop an advanced online access system to meet the core business needs, achieve synchronization with similar international research technologies, and connect with international customers online, and provide customers with the most advanced and rigorous online research services in China.
8.CCID (CCID)
CCID Consulting Co., Ltd. is the first modern consulting enterprise listed on the GEM in China, and the first in the industry to pass the international and national quality management and system standard certification. China Electronic Information Industry Development Research Institute directly under the Ministry of Industry and Information Technology of the People's Republic of China. After years of development, the company is headquartered in Beijing, with five holding subsidiaries of CCID Jingzhi, CCID Strategy, CCID Design and CCID Supervision, and branches in Shanghai, Guangzhou, Shenzhen, Xi, Wuhan, Nanjing, Chengdu and Guizhou, with more than 300 professional consultants, and its business network covers more than 200 large and medium-sized cities across the country.
CCID consultants provide modern consulting services for the government, parks and enterprises, such as development strategy and planning, policy research, transformation and upgrading planning, investment strategy research, information consulting, smart city planning, market investment opportunities and strategy analysis, investment feasibility research, operation mode research, enterprise merger and reorganization, enterprise strategy consulting, human resource management and so on, relying on the strong resource support of national ministries and commissions. The research field covers electronic information, internet, communication, basic electronics, equipment, consumer goods, automobiles and raw materials, strategic emerging industries and other industries. Committed to becoming the first think tank of China urban economy, the first consultant of enterprise management and the first brand of information engineering design.
9. Mirror Market Research (CMMR)
Spiegel Consulting was established in 1997, and its subsidiaries include Guangzhou Spiegel, Beijing Spiegel, Chengdu Spiegel, Shanghai Spiegel and Shenzhen Spiegel. About 100 excellent employees form the Spigel team, with an average industry experience of more than 8 years; Employees grow with the growth of the company. Based on the corporate culture atmosphere of "heart is like a mirror", the staff has maintained a high degree of stability, with an average working life of more than 6 years. Spiegel Consulting integrates data collection, market research and management consulting, and has been committed to providing scientific and reasonable management solutions for enterprises. Up to now, Spigel has provided more than 1 000 research and consulting services for more than 1 000 enterprises in the mobile communication, medicine, transportation, household appliances, daily necessities, food, real estate, finance and automobile industries.
Spiegel has established a standardized service process with reference to industry standards, and constantly updated and improved relevant service standards according to customer needs and marketing trends. Spiegel constantly promotes the innovation of research and consulting technology, and a considerable number of commonly used research technologies and models are initiated by itself. Every time he enters an industry, Spigel exerts the great influence of industry experts and grows with the growth of customers; Based on the customer service quality of "industry experts", the customer base has maintained a high degree of stability. Spiegel has a small number of core customers, but has maintained a long-term and good cooperative relationship with Spiegel. More than 65438+0,000 projects, 65438+10,000 consultant working days, 65438+10,000 on-site observation experiences and 3 million consumer visits have continuously enriched the database of Spiegel. Almost every year, Spiegel people can create successful practical cases with wisdom; Spiegel's project achievements have won a large number of awards, which have been well received by enterprises and society and have had a wide impact.
10, Wen Da General Hospital
Dawen General Market Research Co., Ltd. is a professional market research company with international professional standards, which is famous for its excellent research and analysis technology and strict quality control. Headquartered in Guangzhou, it has branches in Wuhan and Shenzhen and an office in Zhuhai. Founded in 1998, it is a professional market research company with international professional standards, which is famous for its excellent research and analysis technology and strict quality control. He has rich experience in establishing a research technology model suitable for the actual market demand and an efficient on-site implementation system, and is good at providing practical research programs and research results reports that can solve marketing problems. After years of operation, we have successfully established a national investigation and research network with Guangzhou as the core. The survey covered more than 60 cities and rural areas in China. At present, Dawen GM has established a complete investigation network in most provinces and regions of the country. Branches and offices have been established in Beijing, Shanghai, Chengdu, Shenzhen, Wuhan, Zhanjiang and Zhuhai, and fixed cooperative alliance companies have been established in Shijiazhuang, Tianjin, Hangzhou, Wuxi, Ningbo, Fuzhou, Xiamen, Nanchang, Harbin, Shandong, Zhengzhou and Haikou, forming a stable network team.
Great temperature universality is an interactive bridge connecting consumers and enterprises, and it is the driving force for healthy living and efficient development of productive forces. Mission: To fully develop market research and analysis technology, publicize and promote the effective application of market research in enterprises, so that enterprises in China and around the world can fully enjoy the growth process of sustainable development through market research, and let people fully enjoy the fun of healthy life brought by products that are in line with interests. Company Positioning: Daven General Motors is an action strategy-oriented company, which is good at effectively combining market research results with customer's marketing strategy formulation, and providing truly effective research and analysis. In other words, the enterprise is an application-oriented market research company. The company pays attention to research technology, constantly innovates, has its own independent research mode, and is especially good at market strategy analysis.