1954, the predecessor of Rongshida was an ordinary enterprise composed of more than a dozen individual coppersmith, producing padlocks, small punches, motors and other products. After several changes, it has developed into a "Baihua" ordinary household washing machine manufacturer with an annual output of 6.5438+0.3 million units, with total assets of 3 million yuan, which is a small factory of urban collective enterprises;
1985, the economic system reform started, and Chen Yong took on the heavy responsibility and took over the post of factory director, drastically opening the road of reform and restructuring, laying a footnote for the birth of Rongshida brand in the later period;
1992 12.30, the first Rongshida washing machine officially rolled off the assembly line in Hefei, which means that "Made in Hefei" will welcome its own real brand, which tells the outside world that an excellent brand with a good reputation in China's household appliances industry will be born in Hefei soon.
1993 65438+ 10 1 With the high recognition of dealers all over the country and the promotion of * * *, the brand of Rongshida was born. Later, the slogan "Rongshida, the trend of the times" resounded throughout the country;
1In May, 1994, Anhui Economic Achievements Exhibition was held in Beijing National Culture Palace, and all the leaders of the Standing Committee of the State attended and visited. As the business card of Anhui, Rongshida washing machine is impressively listed. When passing the Royalstar booth, Qiao Shi, then chairman of the Standing Committee, was full of praise for Royalstar. At this point, Rongshida's brand awareness reached its peak at that time;
1994, Hefei sanyo rongshida electric appliance co., ltd, a sino-Japanese joint venture, was established.
1995, Royalstar's "Zero Defect Management" was incorporated into the MBA curriculum, and achieving quality through technology and improving quality through management became an industry story, which was followed by many enterprises.
1On August 28th, 996, Rongshida signed a joint venture agreement with Maytag and (iResearch) Hong Kong Company, with a total investment of 134 billion yuan, and * * * jointly established six enterprises. On September 25th, the opening ceremony of Rongshida Maytag Joint Venture Company was held ceremoniously.
1Mar. 971Mar. 515th, Rongshida initiated the service brand of China household appliances industry-red carpet.
1997 May 18, Rongshida took the lead in issuing the Declaration on Enterprise Competition and Self-discipline to the whole society, actively advocating the market environment of fair competition and honest management, which aroused strong repercussions from all walks of life.
1998. It was the first in China for four consecutive years. Behind the "four consecutive tyrants" is the national consumers' high recognition of quality. Rongshida's washing machine output exceeded 2 million units in one fell swoop and won the title of the first washing machine industry for four consecutive years.
1998, integrate the global superior resources, realize China's intellectual creation, join hands with international home appliance giants Maytag and Royalstar refrigerators to enter the market, innovate categories, and achieve the top ten in the industry within one or two years;
1998 May 18, Rongshida compiled and published the Code of Ethics for Market Competition, which strengthened the drums and calls for deepening and improving quality, fair competition and improving the order of socialist market economy;
1999, Rongshida won the first batch of well-known trademarks and the title of "national advanced unit for spiritual civilization construction";
In 2000, the total assets were 3.4 billion yuan, and the production and sales of washing machines hit the highest record in the same industry in China for four consecutive years. The world's largest washing machine production base in the same place, China high-tech enterprises 100, top 500 Chinese enterprises;
From July 2000 to March 2006, 5438+0, the "Rongshida" Cup TV host contest aroused strong repercussions throughout the country.
In 2002, Chen, the former chairman of Rongshida, retired and became the chairman of Rongshida, and the leadership of Rongshida was handed over smoothly. Rongshida's assets reached 3.3 billion, with a net increase of 1 1,000 times;
In September 2003, in order to speed up the process of brand internationalization, Rongshida launched a new logo of "Rongshida" in Chinese and English;
In July, 2004, Hefei Rongshida Sanyo Company's A-share was officially listed on the Shanghai Stock Exchange, becoming the first joint venture listed household appliance enterprise in China.
In May, 2004, Maytag Company of the United States transferred its 50.5% stake in Rongshida's Sino-US joint venture abroad to Midea Group, and Midea Group became a new partner of Rongshida.
In May 2004, Rongshida implemented the "three strategies", and successively established Rongshida Economic and Trade Company, China-Korea joint venture Rongshida Jiayou Electronics Company, Rongshida New Energy Company, Rongshida Real Estate Company and other companies to expand the industrial structure chain with a brand-new mechanism and realize diversified development;
From June, 5438 to February, 2004, Rongshida completely reshaped the corporate culture and launched corporate culture handbook.
In 2005, Midea acquired 24.5% equity of Rongshida Sino-US joint venture company, and China retained 25% equity;
In April 2006, Rongshida conducted a corporate culture survey and conducted a comprehensive survey of corporate culture;
In 2006, the brand value of Rongshida reached 2.644 billion, ranking 54th in the list of "China 100 Most Valuable Well-known Trademarks".
In 2008, Midea Group acquired all Chinese shares of Rongshida Sino-US Joint Venture Company and became a wholly-owned subsidiary of Midea.
In 2008, Rongshida Group signed a five-year trademark license contract with Midea, authorizing Midea to use the "Rongshida" trademark on refrigerators and washing machines;
On April 20 13, Rongshida brand officially returned to Hefei Rongshida Sanyo.
On March 20 14, "Pin Guan House" was established.