Japan's insurance industry has initially formed a pattern of confrontation among the three major groups. Japan Life Insurance Company, which ranks first in Japan's life insurance industry, has recently reached a comprehensive joint agreement with Mitsui Marine Fire Insurance Company and Sumitomo Marine Fire Insurance Company, and will merge on 200 1 1 next year, and will carry out extensive cooperation in the fields of commodity supply and system development. This move marks the birth of another major insurance group in Japan. According to Xinhua News Agency, according to the agreement reached, Japan Life Insurance Group, Mitsui & Co., Ltd. and Sumitomo Marine Insurance Company will provide their own insurance products to each other in the future and sell them under each other's brands. How about Xinhua Life Insurance? I just sorted out the relevant contents, hoping to help you: how about Xinhua Life Insurance? Top ten Xinhua life insurance products list!
Japanese Life Insurance Company is the first life insurance company in China. In March, 2003, it established an insurance company with Shanghai Radio and Television Group-Radio and Television Risheng Life Insurance Co., Ltd.. At present, the company only sells life insurance products in Shanghai, and its sales performance cannot match the status of shareholders of the joint venture company. According to the latest statistics of the China Insurance Regulatory Commission, premium income ranks behind all foreign life insurance companies.
Product service
Japan Life has always been in the leading position in developing services and commodities. 1999 launched the world's first "daily insurance account" service in pursuit of "the best comprehensive insurance service". The "insurance account" service system has become the * * * operating basis of all companies in the group. It concentrates all kinds of insurance such as life insurance, property insurance, medical care, nursing and so on in the same account of customers, sets points according to the insurance amount of customers, and provides customers with services such as premium price discount and dividend increase. 200 1, the company launched a new type of medical life insurance in the Japanese market, combining lifelong medical insurance with death insurance that can be modified according to needs, fully meeting the needs of consumers in an aging society and receiving good support and praise from consumers. What are the good life insurance recommendations? I just sorted out the relevant content, hoping to help you: the latest list! Life insurance rankings of national insurance companies!
Marketing channel strategy/marketing channel strategy
While developing high-grade goods, Japan Life has also made great efforts in the marketing channels to provide services to customers. From 65438 to 0995, Japan Life took the lead in building a satellite broadcasting system ("NICE- NET") to provide professional education for marketers through satellite broadcasting. At the same time, the marketers who provide sales services are called "TotalPartner in Japan", and they are positioned as the core of marketing channels and are constantly strengthened. In addition, the company also sells through life plaza (customer service center), agency channels, internet and telephone. , so as to realize the diversification of service channels.
Bao Ge tip: The above is an introduction to which is the largest insurance company in Japan. With the close contact of global economy and the continuous cooperation and development of insurance industry, we should learn from Japanese life insurance companies and take its essence to develop China's insurance industry.