Midea Group, founded in 1968, is a large-scale comprehensive modern enterprise group mainly engaged in household appliances industry and involved in real estate, logistics and other fields. It is one of the largest home appliance production bases and export bases in China.
1980, midea officially entered the home appliance industry; 198 1, using beautiful brands; 200 1, Midea transformed into a private enterprise; In 2004, Midea successively acquired Rongshida in Hefei and Valin in Guangzhou, and continued to expand and strengthen the household appliance industry.
At present, Midea Group has 70,000 employees and more than ten brands including Midea and Ling Wei. In addition to Shunde headquarters, it also has ten production bases in Guangzhou, Zhongshan, Wuhu, Hubei, Huai 'an, Kunming, Changsha, Hunan, Hefei, Chongqing and Suzhou, Jiangsu, with a total area of 7 million square meters. The marketing network is all over the country, with 10 branches in the United States, Germany, Japan, Hong Kong, South Korea, Canada and Russia.
In August 2005, the Ministry of Commerce published the list of "200 enterprises with the largest export volume in China in 2004", and Midea ranked 57th. In September, 2005, Midea ranked 59th in the "Top 500 Large Enterprises (Groups) in China in 2004" published by China Industrial Enterprise Information Publishing Center of National Bureau of Statistics.
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Since the 1960s, it has paid more than 5.8 billion yuan in taxes and donated more than 70 million yuan to social welfare and education.
Midea Group has maintained a healthy, stable and rapid growth. The average growth rate was 60% in the 1980s and 50% in the 1990s. Since the new century, the average annual growth rate has exceeded 30%.
Looking forward to the future, Midea will continue to develop steadily, forming an industrial pattern of industrial diversification, large-scale development, specialized management, regional management and differentiated management. It has a healthy financial structure and obvious core competitive advantages, and initially has the ability to allocate and use resources on a global scale. With the goal of maximizing the overall value of the enterprise, we will further improve the organizational structure and management mode of the enterprise, and strive to become an international consumer electronics manufacturing enterprise group with standardized operation and clear governance structure in 20 10, with annual sales exceeding10 billion yuan.
In September 2006, the Entrepreneurs Association of china enterprise confederation and China announced the annual ranking of the top 500 Chinese enterprises for the fifth time, and Midea Group ranked 63rd.
Midea Group has made positive contributions to local economic development while maintaining rapid growth. Since the 1960s, it has paid nearly 9 billion yuan in taxes and donated more than 80 million yuan for social welfare and education.
This enterprise ranked 63rd among the top 500 Chinese enterprises in 2006 jointly announced by china enterprise confederation and China Entrepreneurs Association, and ranked 765438+February 5th among the top 500 Chinese enterprises in 2007. In 2007, China's Most Valuable Brand Report was released, and Midea ranked seventh with a brand value of 37.829 billion yuan, an increase of 6.6 billion yuan over last year. In 2007, China's Most Valuable Brand Report published the values of 43 brands. Compared with last year, the brand values of major enterprises have greatly increased, with an average brand value of 65,438+04%. The report shows that Haier, Lenovo, Midea and other brands represented by household appliances and electronic brands are the most valuable brands in China. Their high-quality products and services and outstanding innovation ability have brought about the rapid promotion of the influence of their own brands in China. The report also pointed out that in the past decade, several brands have dominated the market from hundreds of brands, and the industry has entered the stage of brand competition from low-level competition. The strong alliance of brands in the industry will accelerate, and brand building is particularly important. After years of cultivation, the brand of "Midea" has entered the construction stage of recognition and reputation from popularity in China. Not long ago, at CCTV's 2008 golden resource advertisement bidding meeting, the group won the spot patch packaging advertisement for CCTV's 2008 Olympic Games final and the time advertisement for the 2008 Spring Festival Gala at a price of1.1billion yuan. With the help of the Olympic Games, Spring Festival Gala and other influential major events, Midea's high-end brand image has been effectively strengthened. On the other hand, in order to meet the needs of corporate strategic development, Midea has stepped up its overseas expansion while steadily strengthening the domestic market, and established an international brand image step by step with emphasis. Next year is the Olympic year in China, and it is also a crucial year for the development of the Group. Perfecting its own industrial structure, further expanding the international market, enhancing brand competitiveness and establishing a strong brand position are the future development directions of Midea Group. The Research on China's Most Valuable Brands began at 1995, and was jointly researched and published by Ruifu Global Ranking Information Group and Beijing Famous Brand Assets Appraisal Co., Ltd. * *, aiming to learn from the ranking of the most valuable brands in the world, study the connotation and laws of brand value, and guide and promote China enterprises to build international brands. The annual list of the most valuable brands in China has become an important reference for investors, consumers and all walks of life at home and abroad to understand the brand of China.