◆ There is no order for industries to enter. In the face of change, the first to fall down is not necessarily the latecomers, but those enterprises that are not ready;
◆ Enterprises can't be frogs in warm water if they want to survive and develop. It must always be afraid and always walk on thin ice. If it is arrogant, it is not far from death;
◆ It contains the dedication of all employees to Xinyuan Company and * * *.
Core values: We create material, intellectual and spiritual wealth and share it with customers, investors, partners and employees.
◆ The value concept of Xinyuan III "Gold" is our unswerving pursuit. Xinyuan is determined to create three kinds of wealth: material, knowledge and spirit to share with customers, investors, partners and employees;
Guide all employees to work hard and conscientiously, realize that only labor is the source of wealth creation, and constantly create and share three kinds of wealth for themselves and the company's development.
Corporate vision: Enriching people's traffic and life experience.
◆ Xinyuan pursues technological leadership in an all-round way, vigorously develops "thermal power machinery related industries", makes excellent products, provides high-quality services, creates a good product consumption experience, and spares no effort to enrich people's traffic and life experience.
Enterprise survival view: serving customers is the only reason for our existence.
Pay attention to the challenges and pressures faced by customers, provide competitive products and services, and constantly create material, knowledge and spiritual wealth for customers;
Understand the current and future needs of customers, meet their needs, and strive to exceed their expectations.
Brand positioning: China people's wish, international Xinyuan; Building the Leading Brand of China General Machinery
◆ Being an international enterprise is an international Xinyuan;
◆ It shows that Xinyuan not only expects to become a century-old brand, but also hopes to make a contribution to the national industry of the motherland;
Xinyuan focuses on off-road motorcycle products, services, image, market, brand and other fields, and is in a leading position in China.
Enterprise standard: accurate and realistic, no regrets.
◆ Accuracy: It is both a degree and a means. Emphasis on fit, data, norms and laws. Seeking truth: it is an attitude, an attitude of seeking truth, objectivity and seeking truth from facts, and a rigorous and serious attitude;
◆ "No regrets": within the scope of my own ability, I will go all out to do my work without regrets for customers, colleagues, myself, leaders and the company.
Corporate style: quick response, immediate action; Keep a low profile and do high-profile things.
Adhering to the concept of enterprise survival, we will vigorously meet the urgent needs of internal and external customers and perform our duties efficiently, accurately and quickly;
◆ Reflect that employees of the company should be down-to-earth and conscientious in business management activities; After understanding everything, keep doing things and move forward unswervingly.
Business philosophy: Everyone has a market and everyone is a market.
◆ The next process is the customer of the previous process. Establish the business philosophy that everyone has a market and everyone is a market, and form an independent market pressure transmission mechanism.
Management concept: the process determines success or failure, and the result is the hero.
◆ Management lies not in knowledge but in process execution, and the verification of management lies not in process but in result.
Cultural view: resources will be exhausted, and only culture will be endless.
Only talents are the only sustainable competitive advantage of enterprises. All tangible things such as factories and equipment will eventually depreciate, and only the knowledge and wisdom hidden in the minds of employees are the real big forests and oil fields. Inexhaustible, inexhaustible.
Talent view: peace of mind can decentralize; There is doubt in employing people, and there is doubt in employing people.
◆ Reassurance includes confidence in personality and ability, which is verified by the actual work process and provides proof of good work effect;
◆ Choice is a responsibility. It means that everyone should be supervised by the company's policies and procedures. Once the company chooses anyone, it will give them a chance.
Learning concept: learn or die.
The truly vital enterprises are those that are good at learning, while those that do not pay attention to learning will eventually perish. Learning is not only human nature, but also the source of interesting life. Insist on learning from everyone who can learn, learn from everything that can be learned, break the guard and defense between people, and form an open, accepting and inclusive cooperation situation. Work is learning, and learning is work.
Improvement concept: continuous improvement, so that each process creates value.
◆ Stiffness first, then optimization, then curing;
◆ The person closest to work knows the job best;
◆ Improve circulation and maintain circulation.
Enterprise law:
100- 1=0 rule:
◆ The company's products are composed of hundreds of spare parts, one part is unqualified and one process is not in place.
◆ The numerical principle of management, quality and staff quality is: 100- 1 = 0. One place is not good, and everywhere is not good.
1:100:10000 rule:
◆ If problems are found in the stage of customer demand input and product design, the cost may only be 1 yuan; If problems are found in the product manufacturing process, the cost may only be 100 yuan; Problems are discovered only when products enter the market, and the cost will be incalculable. Therefore, Xinyuan emphasizes strengthening quality control from the source, paying attention to the whole process monitoring and reducing quality loss;
◆ Xinyuan concept and company strategy are only recognized and implemented by one person, and the contribution to the organization may only be 1 value unit; The contribution of middle and senior cadres to the organization by unifying their thoughts, values and actions may be 100 value unit; Xinyuan's concept and corporate culture are spread to employees and recognized and implemented by all Xinyuan people, which is a solid foundation for Xinyuan's sustainable development. Therefore, Xinyuan believes that leadership is the coach, creator, practitioner, enriching and disseminator of Xinyuan culture, and it is the responsibility of leaders not to improve the quality of subordinates and integrate into Xinyuan culture.