What is Yili Group?

Yili Group, founded in 1988, is a leading enterprise in ecological restoration in China and a global leading enterprise in sand control recognized by the United Nations. Yili Resources Group's main business covers ecological restoration, clean energy, environmental protection and financial business.

Yili Inorganic Salt Factory uses natural sunlight exposure to produce inorganic salt chemical products, which has low production efficiency and depends on the weather. It was difficult for this situation to change greatly at that time. Yili people thought of a measure-borrowing money to build roads, shortening the transportation distance of products and reducing transportation costs. At the same time, road construction can also solve the problems of local farmers and herdsmen, such as difficulty in seeing a doctor, going to school and shopping. In the long run, Yili invested 75 million yuan in debt to build a 65-kilometer "sand-crossing highway" in Kubuqi Desert, which shortened the distance, reduced the transportation cost, increased the profit and improved the ability of survival and development.

Reduce the cost of road construction, and initially solve the survival problem of Yili. This profit-making method is nothing remarkable, but the next new profit growth point is closely related to this sand-crossing highway. Kubuqi desert is very mobile, and the desert is constantly flowing and spreading, without the protection of trees and green grass. The completed sand-crossing highway has been buried by sandstorms several times, and the salt lake where Yili can settle down is in danger of being swallowed up by sandstorms at any time.