Why do you say that the initial stage of startup management lies in managers, followed by management strategy development?

The first stage is the first two or three years of self-employment, which is indeed a "useful" period. The actual corresponding management methods are usually product development and marketing. This is also the most difficult part of development. Most enterprises die because they can't find a product that meets the rigid demand of the sales market, or because this product has no corresponding business operation model, and no matter how big the market and users are, there is no way to convert it into cash.

At this moment, a qualified CEO must manage the positioning of method products and the process of product research and development, and the regional elite team can take the lead in brand promotion, find suitable products, services and business operation models, and create key competitive barriers. Many people who go out from large enterprises to start businesses are not sensitive enough to the sales market and have no work experience from scratch, and usually suffer great setbacks at this stage. And the founders and CEOs who know goods, technology or an industry can be outstanding.

The second step is to start your own business for 2 to 5 years. Generally speaking, the enterprise has explored the basic product and business operation mode, and the product series has gradually become rich and colorful, so it needs to expand the market in the vertical field. With the increase of business scale and the gradual improvement of various departments, the CEO's job responsibilities have changed to the management of people. At this moment, the CEO's job responsibilities must be changed immediately, usually from the initial specific management of things (product technology and marketing) to managers and the creation of intelligent management systems. Looking for outstanding professionals in all aspects to replace CEO's specific project risk management requires colleagues to be more professional and independent. The CEO is not necessarily the person with the highest vertical professional ability.

But for fast-growing enterprises, the problem is that the elite team is busy fighting, and the management of details is also covered up by the rapid development of the company. In the later enterprise development, some problems gradually emerged. This requires the CEO to constantly sum up his own problems after being frustrated.

The third link is that the company's relative market share in this field is basically established after 4-5 years of development, but in emerging industries, due to technological changes, CEO must iteratively update the strategic management of enterprises. The upgrading speed of technology is generally 3-5 years. For example, after the vigorous development of 20 10 mobile internet, such as the birth of social networks and the popularity of intelligent products in the robot industry in recent years, it is stipulated that the company's product form and matching business operation mode are constantly upgraded.