1. Nature and ownership of the company: Huawei is a private enterprise, founded by Ren and operated on the basis of individual shares. ZTE is a state-owned enterprise, and its shareholding structure includes state-owned shares and other investors.
2. Market strategy and globalization: Huawei is more active in globalization. Its products and services are all over the world, and its market share is in a leading position in many fields. ZTE is also committed to the development of globalization, but its market strategy is relatively conservative and it pays more attention to the development in China.
3.R&D investment and technological innovation: Huawei has performed well in R&D investment and technological innovation, investing a lot of money in technology research and development every year, and making important breakthroughs in the fields of 5G, cloud computing and artificial intelligence. ZTE also attaches importance to R&D investment and technological innovation, but relatively speaking, its R&D investment and technological strength may be slightly inferior to Huawei.
4. Brand image and public cognition: Huawei has made remarkable progress in brand image and public cognition in recent years and has become one of the world-famous brands. ZTE's brand image and public awareness are relatively low-key, and its market share and influence are relatively small.