Recently, some consumers reported that Hongmao medicinal liquor, as a Class A OTC drug approved by Chinese medicine, should be purchased and used "according to the drug instructions or under the guidance of pharmacists", but the customer service staff of Hongmao medicinal liquor still said that "everyone can drink it".
Isn't Hongmao medicinal liquor the kind of medicinal liquor that Chen once endorsed? In many people's minds, it is a health care product ... but its real body is medicine! It's medicine! It's medicine!
△ Chen Zeng endorsed the advertisement of Hongmao medicinal liquor
But the problem is that before this, Hongmao medicinal liquor was repeatedly questioned for exaggerating publicity and was suspended from sales. It seems that the problem has not been improved. Xi (ba) Xin (gua) Healthy Jun helped you to further sort it out and see what you think is wrong with this medicinal liquor!
Customer service emphasizes that "treating diseases without getting sick, keeping in good health without getting sick"
According to the investigation, Inner Mongolia Hongmao Pharmaceutical Co., Ltd., the manufacturer of Hongmao medicinal liquor, was established in 2002 with a registered capital of 75 million yuan. From the end of 2006 to April 2007, after the company wholly acquired Hongmao medicinal liquor in Liangcheng County, Inner Mongolia, the sales of Hongmao medicinal liquor exceeded 1 100 million yuan in 2008.
According to the filing information of Hongmao medicinal liquor in China Food and Drug Administration, the product category of Hongmao medicinal liquor is traditional Chinese medicine, and the approval number is Sinopharm Zhunzi Z 15020795. However, Healthy Jun noticed that Hongmao medicinal liquor weakened its medicinal properties intentionally or unintentionally from many aspects such as product, marketing and packaging.
△ China Food and Drug Administration official website Information
On the homepage of the website of "the only official shopping mall" of Hongmao medicinal liquor, the main functions of Hongmao medicinal liquor are expelling wind and removing dampness, benefiting qi and dredging collaterals, relaxing tendons and promoting blood circulation, strengthening the spleen and strengthening the kidney, and it is used for wind-cold-dampness arthralgia, muscle and bone pain, spleen and stomach weakness, kidney deficiency and backache, and women's qi deficiency and blood deficiency.
△ screenshot of the homepage of the "only official mall" website of Hongmao medicinal liquor
In this regard, on March 12, Healthy Jun called the official sales hotline of Hongmao medicinal liquor as a consumer, and the customer service said that "as long as it is 14 years old, both men and women can take it". When asked if there are any contraindications for taking it as a medicine, the customer service replied that as long as it is not a patient with alcohol allergy, liver and kidney deficiency and heat-closed, it can be drunk. The customer service staff repeatedly stressed: "Everyone can drink, cure diseases and keep fit. Long-term use can also prevent senile diseases, chronic diseases and cardiovascular and cerebrovascular diseases. "
When did the function of medicine become so complete, besides treating diseases, it can also preserve health?
Sales have been suspended again and again because of exaggerated publicity.
In fact, the advertisement of Hongmao medicinal liquor can be described as a "recidivist" who exaggerates propaganda. I have been caught in the whirlpool of exaggerated propaganda for many times, and I have been investigated by the regulatory authorities for many times and suspended sales. According to incomplete statistics of Health Jun, due to exaggerated publicity and other reasons, Hongmao medicinal liquor has been exposed by relevant departments in various places in recent years, and its sales have been suspended for more than 10 times.
From 2008 to 2009, Hongmao medicinal liquor was notified of illegal propaganda in Hubei, Shandong, Jiangsu, Ningxia, Jiangxi and other places, and its sales were suspended.
20 10 1, the US Food and Drug Administration in Hainan reported that the advertisements of Hongmao medicinal liquor and other drugs used experts and patients to prove the efficacy of the products for many times, and expanded the scope of the indications and indications of the drugs without authorization, which contained unscientific assertions and guarantees on the efficacy of the drugs. It was a serious illegal advertisement and was taken as an administrative compulsory measure to suspend sales in Hainan Province.
In July of the same year, Hongmao medicinal liquor was stopped in Hunan and Yunnan provinces because of illegal drug advertisements.
In April of 20 13, Hongmao medicinal liquor was blacklisted in 10 typical cases of false and illegal advertisements of medical devices and health foods.
2065438+September 2005 1 day, the new advertising law was implemented. In the same month, Hongmao medicinal liquor was put on file by Shanghai Industry and Commerce for using celebrity endorsements, which became the "first case of advertising violation" investigated after the implementation of the new advertising law, and its sales were subsequently stopped.
Even if it is suspended for many times, it will still be looming around you. ...
A new propaganda routine-film and television drama implantation
I believe that in these film and television dramas, these shots have impressed many netizens ↓
△ "Beishangguang still believes in love" stills, source network
△ In the TV series "Chinese Relationship", the lens of Hongmao medicinal liquor comes from the Internet.
The new "Advertising Law" clearly stipulates that advertisements for medical care, drugs and medical devices shall not be recommended or proved by advertising spokespersons. The industrial and commercial department may order it to stop publishing advertisements according to the Advertising Law, and impose a fine of more than one time and less than three times the advertising expenses; Drugs, medical devices and health food advertisements shall not endorse the industry.
Therefore, this is another way that enterprises think of-film and television drama implantation. This kind of implantation is also quite effective. Some netizens said that their family members expressed their willingness to buy after watching the TV series.
However, Article 16 of the new Advertising Law also stipulates that drug advertisements should clearly indicate contraindications and adverse reactions, and over-the-counter advertisements should clearly indicate "Please purchase and use according to the drug instructions or under the guidance of pharmacists". However, in the implantation of these film and television dramas, there is obviously no taboo crowd and adverse reaction to remind the products.
On the homepage of the website of "the only official mall" of Hongmao medicinal liquor, there are still newly implanted posters made by photos of many artists in film and television dramas and advertising slogans of Hongmao medicinal liquor.
△ Screenshot of Hongmao Medicinal Liquor "Only Official Mall" website
Zhang Wansui, deputy general manager of the marketing center of Inner Mongolia Hongmao Pharmaceutical Co., Ltd., responded that "that was a few years ago". Zhang Wansui said that Hongmao medicinal liquor has about 654.38+million terminals (pharmacies) in China, and the headquarters has issued a request to the terminals and agents in various provinces, municipalities and autonomous regions to cancel star advertisements. However, as for the impact on sales, Zhang Wansui said that the impact on sales is "not very great", but did not give specific reasons. The adverse reaction in the film and television drama reminds that Zhang Wansui only said that the company "considered".
So is this so-called medicinal liquor really for everyone to drink?
Medicinal liquor is not suitable for everyone.
Zuo Zeng, director of the Nutrition Department of the 309th Hospital of the People's Liberation Army, said that Hongmao medicinal liquor is not suitable for everyone, including pregnant women, children, hepatobiliary diseases, hypertension and diabetes. In order to attract attention, some commodities claim that they can treat many diseases, which is exaggerated.
Gu Zhongyi, director of the Beijing Dietitians Association, said that the medicinal liquor contains alcohol, which is obviously not suitable for children or minors to drink. As a kind of medicine, medicinal liquor's suitability for people depends on its composition and content. Of course, "people should drink according to the indications of the product."
Since medicinal liquor is medicine, of course, it can't be used indiscriminately. Like the mother of the netizen above, there are not a few people who trust the product and are willing to buy and use it because they watch a drama. However, the company did not give any warning to the audience.
Many kinds of medicinal liquor have also found problems.
On the official website of the US Food and Drug Administration of Sinopharm, Health Jun found that there are more than 70 kinds of medicinal liquor with the approval number of Sinopharm, including Shibaogong medicinal liquor, Ginseng medicinal liquor, feather medicinal liquor, Lycium barbarum medicinal liquor and Zhuifeng medicinal liquor. In addition to the suspected false propaganda of Hongmao medicinal liquor, many kinds of medicinal liquor have been found to have similar problems by national or local food and drug supervision departments.
2016110/0. In October, Jiangxi Zhongyuan Pharmaceutical Co., Ltd. released a false advertisement through the TV media, claiming that "the magic new formulation has special effects and miraculous effects, which can solve the old problems of the whole body and fully restore the pathological changes of various tissues and organs".
From 2065438 to March 2005, Jinyuankang Fengshi Zhitong Liquor produced by Jiangxi Jinding Pharmaceutical Co., Ltd. expressed the assertion and guarantee of efficacy in the advertisement released by Loudi Life Channel. Using experts, patients' images and names to prove the efficacy of the product was exposed by Jiangxi American Food and Drug Administration.
From September, 2065438 to September, 2004, Tongluo Zhitong Liquor produced by Jilin Yishengda Pharmaceutical Co., Ltd. was notified by Sichuan American Food and Drug Administration for absolutely exaggerating the curative effect of the medicine and expanding the indication range of the product without authorization.
Health Jun just wants to remind everyone that when buying drugs, you should still follow the advice of professional doctors and choose drugs according to your symptoms. You can't just watch advertisements and ignore the curative effect.
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