Coal industry is the source and support of circular economy. Controlling at least 6 billion tons of coal resources is the resource guarantee for the Group's sustainable development. The production capacity of more than 4 million tons formed by six coal mines in Qipanjing area can basically meet the processing and production needs of coal washing plants, coking plants and self-provided power plants; 300,000 tons of gas coke and 200,000 tons of activated lime have been completed and put into operation in the first phase of the gas coke co-production project with coal as raw material; 1 10,000 ton tamping coke project is under intense construction; Mataihao mine field and Selian mine field in the east are in the early stage of preparation, and construction is about to start this year. With the development of large coalfields in the east and the completion of several large mines, the group will rank among the large coal enterprises in the autonomous region. Electric power industry is the core link of circular economy. Two 330,000-kilowatt generating units and two 200,000-kilowatt coal gangue circulating fluidized bed units in the self-provided power plant provide stable energy guarantee and cost advantage for the development of metallurgical and chemical industry while realizing local coal conversion.
Metallurgical industry is an advantageous and characteristic industry that the Group strives to build. Metallurgical products include ordinary ferrosilicon, special ferrosilicon, silicon, silicon carbide, silicomanganese alloy, calcium carbide, metallic magnesium, etc. The production and sales scale has reached more than 6,543,800 tons, and the Group has become the largest silicon alloy manufacturer in the world. With the continuous extension of the industrial chain to the downstream high-tech fields, especially the construction of key projects such as 5,000 tons of polysilicon, the Group will become a comprehensive supplier of ferroalloy products with a wide variety and complete categories, and rebuild a veritable "silicon capital" of the world.
The chemical industry is the main supporting point and driving force for the future development of the Group. The first phase of 600/1.4 million tons ammonia and urea project with natural gas as raw material will be completed and put into operation in September 2008; The first phase of the 300,000-ton calcium carbide project has been completed and put into operation, the second phase of the 300,000-ton calcium carbide project has started construction, and the 400,000-ton PVC project, silicone project and 1.4 butanediol project will also start construction; The development of fine chemical products and reserve projects such as coal-to-liquid will enter in due course, and the Group will become a well-known eco-chemical demonstration base in the west. At the same time, the Group is also involved in real estate, asset management, electronic components, hotel property, biopharmaceuticals and other industries. Non-main business has become a new economic growth point and profit source of the group.
Ordos is the weather vane of cashmere industry in China and the leading brand of fashion industry in China. After 30 years of unremitting development, Ordos has become a mature brand with wide network coverage, rich age levels and both men's and women's clothing, which is really rare among China clothing brands. In 2009, Ordos launched the brand upgrading strategy from "cashmere brand" to "cashmere fashion brand", and the product upgrading, channel upgrading and promotion upgrading were comprehensively promoted. Ordos brand upgrading strategy is to expand Ordos brand from a pure cashmere brand to a mature men's and women's clothing brand with cashmere as the main content, including other fiber raw materials and clothing categories, based on extensive consumption advantages and brand advantages accumulated over 20 years. Through the promotion of product design, the expansion of product categories, the transformation of terminal image, the expansion of terminal network, and the increase of promotion depth and breadth, the sales growth and brand influence of Ordos can be effectively promoted, and the three-dimensional development of Ordos brand in men's wear, women's wear and cashmere can be realized.
Standing at a new development starting point, Ordos Group will take "creating a world-famous brand and running a century-old enterprise" as its goal, continue to adhere to the values of "serving the motherland, sharing weal and woe, decorating homes and forging life", continue to pursue the spiritual program of "stressing loyalty, responsibility and pursuit", and continue to carry forward the entrepreneurial spirit of "gathering wisdom, taking the lead and pioneering and innovating" to further enhance quality of enterprise.