0 1
Yongtai group
Yongtai Group was founded on 1995 and went bankrupt on 20 18. According to the 20 16 ranking of the top 75 global tires of American tire business, Shandong Yongtai ranks 32nd among global tire enterprises, becoming a new global leading tire enterprise, and ranks 10 among national tire enterprises. Its "Shield Wheel" brand radial tire was once rated as an export famous brand in Shandong Province, and its products were selected into the national torch plan project of the Ministry of Science and Technology. In 20 16, it was selected into the list of top 500 chemical enterprises in China, ranking 70th, and its comprehensive strength ranked seventh in Shandong tire industry. Chairman You Xuezhong was awarded the title of "Excellent Private Entrepreneur in China".
In the 1990s, 42-year-old Youxuezhong took over a small factory with only a few dozen workers. A few years later, he renamed the factory Yongtai. Since then, tire manufacturing has become Yongtai's only main business. Until 20 16, Yongtai (group) has become one of the top 500 chemical enterprises in China, ranking 32nd in the global tire industry and becoming a veritable "giant" in the industry.
In 20 13, Yongtai Group invested 30 million pounds (about 270 million yuan) to acquire copley International Holdings Co., Ltd., which is the sole supplier of Jaguar Land Rover parts. Two years later, it took another 2? 8 million pounds (about 250 million yuan), acquired the "UYT" auto parts factory of Honda Motor Company of Japan.
Many people attribute Yongtai's failure to blind expansion and investment. Since 2009, Yongtai has invested in Thai-loan photovoltaic projects and entered new fields other than tires. After a period of time, I set foot in new energy, solar energy, photovoltaic cells, mining, finance, scientific research, industry and trade, real estate and other fields.
It is said that the diversified development of study loyalty hurt Yongtai because Yongtai lost. If Yongtai succeeds, maybe there will be another story in the Jianghu.
02
Shengtai group
The Song family is widely known in Guangrao tire industry. I won't talk about it here. Shengtai Group ranked more than 30 in the global top 75 in 20 17, and was once a top tire enterprise in China 10.
According to its official data, Shengtai Group was established in 2002, located in Xishui, the largest tire manufacturing base in China. After years of development, the group has built an industrial chain focusing on automobile tire production and developing upstream and downstream product clusters. Become a large enterprise group integrating automobile tire production, sales and new product development and research.
The Group has jurisdiction over Shengtai Group Co., Ltd. and Shandong Zhushenghua Rubber Co., Ltd. ... with more than 4,000 employees and 860 engineers and technicians, covering an area of more than 800,000 square meters and total assets of 4 billion yuan. The annual output is 3 million sets of all-steel radial truck tires, 6 million sets of high-performance semi-steel radial tires and 2 million sets of wheels.
Shengtai went bankrupt because of the interconnection and mutual insurance that seriously troubled Dongying tire enterprises, as well as the bank's late loan suspension and loan withdrawal. The break of capital chain is the main reason and the last straw to crush many Guangrao tire enterprises.
A senior tire man who has worked in Guangrao for decades said: Many tire enterprises in Guangrao have problems in the capital chain. Due to the extensive and barbaric development mode before, most tire enterprises lack refined operation and have insufficient control over the changes and trends of the current consumer market.
03
Deruibao
Deruibao Tire Co., Ltd. was established in February 2009. It is a large modern tire enterprise integrating R&D, production, sales and international trade of all-steel radial tires and semi-steel radial tires, with a registered capital of 2 1 10,000 yuan.
At the beginning of 20 10, the company invested 5 billion yuan to build a new project with an annual output of 6 million sets of high-performance low-carbon all-steel radial tires and 24 million sets of semi-steel radial tires, which will be built in three phases. The first phase of the project has an annual output of 3 million sets of all-steel radial tires, with an investment of 65.438+0.2 billion yuan. Construction started in March of 65.438+00. The main equipment was imported from Italy, Germany and other countries, and the manufacturing technology reached the international leading level. The first phase of the project was officially completed and put into production on February 7, 20 10 and 18. In August of 20 1 10, the annual production capacity was 3 million sets, the annual sales income was 5.5 billion yuan, and the profits and taxes were 600 million yuan.
Deruibao is based on high starting point design and high standard construction. In just 10 month, it has achieved the first construction scale and the first construction speed of single factory buildings in the same industry in China. In addition, it has the world's largest rubber mixing center, first-class engineers and technical research and development team. Deruibao thinks that he has absolute advantages in product performance and design.
Different from other enterprises, Deruibao immediately carried out the second and third phases of construction. The second phase of the project with an annual output of 24 million sets of semi-steel radial tires officially started construction on March 1 1, and was completed and put into operation at the end of March 201/. The third phase project with an annual output of 3 million sets of all-steel radial tires started construction at the end of 20 1 1 and was completed and put into operation in 20 13. After all the projects are put into production, the sales revenue will be 26 billion yuan, the profit and tax will be/kloc-0.8 billion yuan, and more than 5,000 people will be resettled.
Deruibao's fall was also due to interconnection and mutual insurance, and the capital chain was broken. A guarantee announcement of Julun Co., Ltd. shows that as of 2011231,Deruibao tire's asset-liability ratio is 48.20%, which also reflects the reality of Deruibao's debt expansion.
Judging from the development of Deruibao, a few new tire enterprises are ready to become bigger and stronger, but unfortunately, Deruibao finally embarked on the road of bankruptcy.
04
Yuheng rubber company
Shandong Yuheng Rubber was established in 2005. Tian Jiali, the boss, is also a figure in Dongying tire circle and has some strategic ideas.
Yuheng Group was established in August 2005, mainly producing bias tires. Tian Jiali's decision puzzled many people, because at that time, everyone thought that the market prospect of bias tire was not optimistic and it would be replaced by radial tire. At that time, most enterprises were launching radial tire projects one after another, but Tian Jiali went against the trend and bought the old production line with little investment. For the decision at that time, Tian Jiali expressed her thoughts at that time in later media interviews: at that time, Yu Heng Rubber chose to start the bias tire project, and he was under great pressure. However, according to my industry experience of more than ten years, I think there is still a market for bias tires. Although the European market has been meridian-oriented, the North American meridian-oriented market has not been completed, leaving 65,438+00% market space. At the same time, domestic automobile manufacturers also have market space for offset printing tires.
As predicted by General Tian, the group dug up the first bucket of gold by producing and selling bias tires.
In the second half of 2006, Yuheng Group closely followed the market situation and planned to start the radial tire project, which was put into production in 2007. In 2008, Yuheng Rubber began to build Yuheng Technology in Guangrao Development Zone. The design capacity of Yuheng Technology is 30 million sets of semi-steel tires and 3 million sets of all-steel tires every year.
Tian Jiali has high hopes for Heng Technology. The construction mode of Yuheng Technology is mainly foreign-funded enterprise mode, and high-end production lines are built by introducing advanced technology and talents. At present, the semi-steel tire production line is first-class in China. Take the factory building as an example, there are no solder joints in the factory building, and the factory building and equipment upgrade are very high-end. Few local enterprises in Shandong Province build such high-end production lines, and the products produced by this production line are mainly invested in European and American markets. After the completion of the first phase project, the annual output of semi-steel tires is 6.5438+200,000, and all-steel tires are 6.5438+800,000.
Since the establishment of Yuheng Technology, Yuheng Group has adjusted its development strategy and thinking. Tian Jiali believes that the development of the tire industry depends on the accumulation of previous sales and occupies market share. Competition is becoming more and more fierce, and the quality must be excellent, so that enterprises can change from quantitative change to qualitative change and develop for a long time. Yuheng Rubber should pay attention to technology accumulation and research and development, brand building and channel construction.
Tian Jiali can still talk and laugh in the face of market embarrassment. He believes that overcapacity is mainly in the escape sequence. As far as the whole industry is concerned, the development environment is generally good. In this environment, enterprises should pay more attention to the market, strengthen their confidence, pay attention to technology accumulation and research and development, and build brands and channels.
Tian Jiali keeps her word. 20 13, Yuheng Group began to design its brand and enhance its image. In the domestic market, the sales of semi-steel tires take the high-end route, and high-quality technology ensures the product quality, raises the product price and shapes the high-end product image. At the same time, it also plans to cooperate with international first-line brands, learn from international development experience, use the reputation of international brands, start their own reputation and build their own brands.
Many things that Yuheng Rubber has done are things that many domestic tire companies want to do but dare not do. In this respect, Yuheng Rubber can be said to be a leader in the industry, so some people think that the closure of Yuheng Rubber is a pity.
05
Haoyou tire
According to public information, Friend Tire Co., Ltd. (hereinafter referred to as "Friend Tire") was established in? In 2005? 8? In June, it was located in Bo 'ai Industrial Cluster in Jiaozuo City, with a registered capital of? 2.6? 1 billion yuan. The main asset is the annual output? 120? Ten thousand sets of all-steel radial truck tires, 500? 10,000 sets of high-performance automobile radial tires and? 1000? Ten thousand high-performance all-steel radial truck tire production lines.
Friend Tire was once brilliant, and entered the top 75 global tire enterprises for many times, ranking 6 1 in 20 12, 65/20 13, 74, 20 14, 73, 20 15. Friend Tire is the only qualified and complete tire production line enterprise in Henan Province except Fengshen Tire. Its area is rich in human resources and low in cost, and the upstream and downstream supporting industries of tire production are relatively sound.
At first, my friend's tires were also full of beautiful scenery. Matching with domestic automobile manufacturing groups such as FAW, FAW and Heavy Duty Truck, the tires sell well in international markets such as the United States, the Middle East and Southeast Asia. However, in the end, my friend's tires also lost money.
In order to reverse the loan, Youtai frequently borrows from the private sector, and the total amount of its creditor's rights is difficult to count. At the end of 20 15, the debt crisis of Friend Tire and its subsidiaries broke out. According to a public information, the total assets of Friend Tire are about 2.7 billion yuan, but the total liabilities are as high as 30.7 billion yuan.
Times make heroes, and these tire companies have been heroes for some time. Their failure lessons are worth learning from other tire companies, so don't be the next Deruibao, Yongtai and good friends!
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.