Editorial recommendation of professional guide for public relations consultants

The practice of public relations is partly science and partly art form. Knowing how to reach your audience is a science. Knowing how to move them is an art form. Knowing how to approach your audience is science, and knowing how to influence them is art. )

—— Jeff Smith (Shi Jiefei) Director and General Manager of David (China) Public Relations Consultant Co., Ltd.

Public relations practitioners need more rational thinking and more professional background. In short, we should start with the professional basic skill of "squatting" with "ma bu" or horse stance just look. The professional guidance of public relations consultant is the coach who has been by your side when you practice basic skills!

—— Chairman of Working Committee of Gao Peng Public Relations Company in 2005, Director and General Manager of Blue Cursor Consulting Company.

We need theory and pay more attention to practice; To grasp the local market, we must have an international perspective. The publication of Professional Guide for Public Relations Consultants coincides with the right time. This book has both theoretical guidance and practical operation, complete system, detailed discussion and strong readability, which is really a rare teaching material for the majority of industry personnel and managers.

—— Vice President of Mao Jingbo Rhodes Palace * * Relationship Co., Ltd.

The professional guide for public relations consultants is informative and pays equal attention to theory and practice. It is indeed a necessary reference book for public relations professionals.

—— General Manager of Beijing Office of Liu Xiping Wanbo Xuanwei Public Relations Co., Ltd.

In recent years, the public relations consulting industry has developed vigorously, but at the same time, we also feel that the extreme lack of professional talents in China and the lack of understanding of the industry are still bottlenecks restricting the overall development of the industry. I believe that the timely launch of this book will play a positive role in promoting the growth of the industry from several key aspects.

—— Director and General Manager of Weixue Pule Public Relations Consultant Co., Ltd.

Public relations is young in China and lucky in China. The development of China's public relations industry benefits from those "warriors" who work hard and struggle for public relations. Congratulations on the official publication of the authoritative tool "Professional Guide for Public Relations Consultants".

—— Zhou, President of Haitian Internet Public Relations Consultant Co., Ltd.

Professional Guide to Public Relations Consultants is by far the most informative and authoritative professional reference book in the field of public relations. The publication of this book will further promote and develop the professional level of public relations practitioners in China.

—— President of Xiaochuan Huang Diss Communication Group

Professional Guide to Public Relations Consultants is a book urgently needed by the booming public relations industry in China. The content is informative, which has a good guiding significance for theoretical analysis and practical operation. The publication of this book has a very positive significance for promoting professional development. I am very optimistic about this book, and I believe that people in the industry have the same understanding.

—— General Manager of Pang Jiali Public Relations Consultant Co., Ltd.

Professional Guide to Public Relations Consultants builds a bridge between theory and practice, making public relations operation more technical, and it is a landmark book of public relations education. It is an excellent work guide for both public relations professionals and talents who want to enter this industry.

—— General Manager of Liu Shikong Viewpoint Public Relations Consultant Co., Ltd.

Professional Guide for Public Relations Consultants is by far the most comprehensive exhibition in this emerging industry. Moreover, a lot of actual combat content is a rare induction and summary of actual combat in this industry.

—— Director and General Manager of Cao Gang Pagosos Communication Consulting Agency