Li Ning's corporate culture, please elaborate!

Corporate Culture of Li Ning Company

Mission: We use sports to stimulate people's desire and strength to break through! Committed to building professional sporting goods, making sports change life and pursuing a higher level of breakthrough vision: In order to realize the internationalization of the company, the world's leading sporting goods brand companies need to enhance their international competitiveness in the China market before 2008. In 20 18, the international market accounted for more than 20% of the company's total business and was listed as the top 5 sporting goods in the world. To become a sports brand management company, we will cover different customers and regions with multiple brands, and the two mainstream sports are in a strong position in the market. Our core values stem from our admiration for sports and enthusiasm for the cause! The charm of sports lies not only in itself, but also in its inner spiritual strength! We advocate sports and sportsmanship! The behavior of honest employees should comply with national laws and company regulations; Abide by business ethics and professional ethics; Conscientiously fulfill commitments and have a sense of responsibility; Can objectively and truly carry out feedback and evaluation. From sportsmanship: respect rules, respect opponents, fair competition and cherish team honor. Believe in yourself to win. Strictly implement the company's professional standards; Ability to establish standards and specifications for new business and new processes; Constantly strive to improve and perfect their professional ability and persist in pursuing higher professional standards; Strive to achieve perfect performance through refined management.

From the point of sports spirit: practice basic skills hard, make correct tactical decisions, win with strength and pursue more perfect performance. A warm, positive and optimistic attitude towards life; Have a strong sense of mission, dedication and appeal; Pursue your dreams persistently and happily, and love your career. From sportsmanship: positive and optimistic, never giving up in the face of difficulties, self-management and self-motivation, and winning with attitude. Breakthrough has great ambitions and is not satisfied with the status quo; Dare to meet new challenges, break the routine and break through business bottlenecks; Constantly stimulate potential in innovation, surpass yourself and achieve goals. From the point of sports spirit: grasp the competitive pattern, stimulate self-potential, try new ways of playing, constantly create new records and win with innovation. Trust is the premise of mutual cooperation and the basis of teamwork; Allow differences and appreciate everyone who works hard for collective honor; Frank communication, empathy, and create an open, diverse and respectful working atmosphere; Sincere cooperation, courage to take responsibility, and build an excellent team. From sportsmanship: respect teammates, complement each other's advantages, honor and disgrace, sincerely cheer for the success of teammates and win by team!