During the epidemic of China Economic Weekly-Economic News, Chongqing still did not stop developing. Chongqing Yuzhong District has achieved remarkable results in attracting investment. One of them met Xiaohuangya (Chongqing) Food Co., Ltd. and successfully settled in Yuzhong District, Chongqing's mother city.
It is understood that Xiao Huang Duck (Chongqing) Food Co., Ltd. focuses on leisure food, and has built a pot-stewed (mainly duck series)+drinks (fruit tea)+desserts (snacks)+social scenes physical store to meet the consumption needs of young people in friendship, love and family socialization. Adopt a business model based on the real economy and Internet management. Insist on using internet thinking to do a good job in every physical store, realize the real integration of brand building and internet thinking, and change the business model of traditional physical stores. An attempt to restore the direction of the body.
According to relevant market research data, the domestic leisure market of halogen products was 400 billion last year, and it is still growing at a rate of about 10% every year. At present, products such as "Zhou Heiya" and "Juewei Duck Neck" account for about 300 billion in the domestic market. The remaining share was seized by small workshops. Zhou Heiya has been listed successfully.
Meet Little Yellow Duck (Chongqing) Food Co., Ltd. entered this market last year, and its business model is different from its present situation of simple leisure and pot-stewed food. The business model of meeting Little Yellow Duck is pot-stewed vegetables+desserts+drinks. It has created a new business format. The company adopts the business model of partner+company, that is, every store opened in industrial and commercial registration is a company, and each company has the management model of 12 shareholders+head office. The head office implements a set of unified management standards and has a relatively complete management system in terms of taste, personnel training, product selection and distribution system.
At present, most leisure food stores on the market are in the form of franchise chains. Individuals who want to join a brand chain store need to pay tens of thousands of yuan to the head office, and all the related expenses such as renting the facade, recruiting employees and rent are paid by individuals, and the related expenses are generally around 300 thousand. When I met Little Yellow Duck (Chongqing) Food Co., Ltd., I adopted the partnership system. Each store has 12 shareholders, and each shareholder only needs to contribute about 30,000 yuan. Each operating income is directly distributed according to the proportion of shares, regardless of the issues such as facade rent and employee salary, which greatly reduces the financial pressure of entrepreneurs. In operation, there is a head office operating at the bottom, which greatly reduces the risk of venture capital.
According to the relevant person in charge of Xiaohuangya (Chongqing) Food Co., Ltd., 202 11has been established for just a few months, and five stores have settled in the downtown area of Chongqing. By the end of May, we have signed a contract with 15 stores to land in major business districts in Chongqing. It is estimated that 50 physical stores in Chongqing will be completed by the end of July this year, which will bring more than 600 jobs. (Chen Youyi and White)