1959, the founders of Amway, Jay Van Roan and Richard Devosse, took their first step in their basement. Today, Amway has developed into a world-renowned large-scale consumer goods manufacturer and distributor, headquartered in Ada, Michigan, USA, with operations in more than 80 countries and regions. Amway produces more than 450 kinds of products, including nutritious and healthy food, beauty cosmetics, personal care products, home care products and household durable goods.
From 65438 to 0992, Amway officially entered the Chinese mainland market with sincere investment and enthusiasm of taking root in China, with a total investment of US$ 220 million. Amway (China) factory is located in Guangzhou Economic and Technological Development Zone, with a total floor area of 1.4 1 10,000 square meters, and produces four series of high-quality products of nearly 1.80. Amway (China) is headquartered in Guangzhou CITIC Plaza and Bank of America Building, and is responsible for coordinating the national business operation. At the same time, the company also set up regional offices in Beijing and Shanghai.
1In July, 1998, Amway (China) was approved by the state to adopt the mode of "store sales and hiring salesmen" for business transformation. The company has invested a total of 270 million yuan to open more than 30 stores nationwide and train130,000 active marketers. Through shops and marketing personnel, the company provides consumers with high-quality products and thoughtful pre-sales and after-sales services.
After nine years' efforts, China has developed into Amway's largest market in the world, ranking second among the "Top 20 Daily Chemicals Industries in China" in 2003, and was again rated as "the most admired foreign-funded enterprise" by Fortune (Chinese version) in 2003, ranking 27th among the companies with the best comprehensive evaluation. In 2003, the sales of Amway (China) exceeded RMB 654.38 billion.
Amway is located in Ada, Michigan, USA. Amway began with the sincere cooperation between two founders, Jay Van Roan and Richard Devosse. They are all descendants of Dutch immigrants. They grew up together. The same growth experience and the personality characteristics of Dutch descendants laid the foundation for them to become partners in the future. Mr Jay Van Anlo passed away in 2004. At present, Amway is run by their children. Mr. Steve Van Andel is the Chairman of the Board of Directors of Amway Corporation, Mr. De Davies is the President of Amway Corporation, and the Chairman of Amway (China) Corporation is Ms. Zheng Lijinfen.
The multi-level salary system established by Amway Company has created a worldwide marketing model, which has become a template for major marketing companies around the world to learn, and has also been included in the MBA course of Renmin University of China.
Go to their company homepage and have a look.
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