The purpose of roadshows is to promote communication and exchange between investors and issuers, so as to ensure the smooth issuance of securities or funds. With the help of investment bankers or payment promisors, securities or funds are issued in the primary market to help improve the potential value of securities or funds.
The main form of roadshow is to hold a promotion meeting. At the promotion meeting, the company made a detailed introduction to investors on the company's performance, products and development direction, and fully expounded the investment value of issuing stocks or funds, so that prospective investors could have a deeper understanding of the specific situation and answer questions that institutional investors were concerned about. With the development of network technology, this traditional roadshow has moved to the Internet at the same time, and network roadshows have appeared, that is, they are promoted by the power of the Internet. Online roadshows have become an important platform for listed companies to show themselves and an important way to promote the issuance of stocks and funds.