What does Midea's e-commerce o2o mean?

O2O (e-commerce terminology), that is, Online To Offline, refers to combining offline business opportunities with the Internet, making the Internet the front desk for offline transactions. This concept originated in America. The concept of O2O is very broad. As long as the industrial chain can involve online and offline, it can be called O2O. ? O2O e-commerce model needs five elements: independent online mall, national authoritative industry trusted website certification, online advertising marketing promotion, integrated social media online interaction with customers, and online and offline integrated membership marketing system. What does o2o mean? One view is that an enterprise can have both online shopping malls and offline physical stores, and the prices of online shopping malls and offline physical stores are the same in all categories, which can be called O2O. There are also views that O2O is a special form of B2C (business-to-customer). ? What does o2o mean? For example, if you are hungry, from the early take-out to the hummingbird system that was later opened, you began to officially connect with the third-party team and crowdsourcing logistics. Take franchisees as the main body, self-operated distribution as the template and operation center, and solve long-tail orders through crowdsourcing cooperation. Distribution categories include fresh food, supermarket products, and even laundry services to achieve platform operation. ? The core of realizing O2O marketing model is online payment. This is not only because online services cannot be packaged and transported, but more importantly, express delivery itself cannot convey the happiness brought by social experience. What does o2o mean? However, if offline goods and services can be displayed online and offline, and online payment for "booking consumption" is provided, consumers can not only broaden their choices, but also choose the most anticipated services through online comparison, and enjoy more suitable services provided by merchants according to their regions. But if there is no online display, it may be difficult for consumers to know the business information, let alone the word consumption. In addition, merchants who are currently exploring the way forward by using O2O often use more favorable means than offline payment to attract customers to make online payment, which also saves consumers a lot of money. What does o2o mean?