(2) The reason is the intensification of various 1. Competition, the bombardment of foreign companies, the consumption level and concept of the three people are undergoing great changes. Huiyuan, however, was unaware of it and always went its own way, leading to retrogression.
(3) There was something wrong with Huiyuan's goal. Huiyuan juice, what is juice? Just water and concentrated juice, then will consumers think it is healthy? The initial advertising bombing obviously dragged Huiyuan to a desperate situation. With the improvement of consumption level, people have high requirements for health, but it always emphasizes juice.
So how to occupy the market, then you must have a high level of thinking, that is, design the most suitable product according to the consumer's mind, and greatly emphasize its health care function, rather than drinking well. ...
Why can orange quickly occupy the market? Carefully ponder those advertising words, hit the nail on the head, and reach the depths of consumers' hearts. There are three concepts in this sentence: 1 pure natural oranges, 2 healthy and nutritious oranges, 3 carefully selected oranges pay attention to this brand, which strengthens memory and cognition, and the names of these brands are even more eye-catching, so how Huiyuan occupies the market is more worth learning.
And that is, since we want to take a professional route, there is no need to engage in any diversification, such as Coca-Cola.
Their success deserves our deep thought.