The company has more than 300 investment banking professional teams, and the number of professional teams and sponsor representatives ranks among the top in the industry. The investment bank team has rich project experience, complete financing varieties and excellent innovation ability. It once created (2007-20 1 1 year) and completed more than 150 IPO and refinancing projects for five consecutive years, with the market share exceeding 10%. With professional customer service ability and efficient management mechanism, the success rate and transaction rate of the projects undertaken by the team have reached the leading level in the industry. At present, the investment banking team has sufficient project reserves, standardized management, flexible mechanism and good business development.
Since 2008, the company's fixed income business has made great progress, and the number and scale of underwriting corporate bonds rank among the top in the industry. In 2009, 20 10, and 20 1 1 year, the company's fixed-income business team was rated as "the best bond investment bank in China" for three consecutive years, and won the title of the number of bond underwriters in China in 20 1 1 year. Established an efficient and professional brand image in the industry. At present, the fixed income business team has been optimized and integrated, injecting new development momentum and ensuring the industry leading level in this business field.
The securities brokerage business implements centralized trading and centralized liquidation covering all business outlets, and on this basis, a real-time centralized monitoring system for brokerage business is established to provide customers with a safe and efficient trading platform. Over the years, the brokerage business department has been at the forefront of the market, regardless of the average turnover or trading commission. At present, the company has a wealth management team with solid theoretical foundation, clever strategy and skillful practice. Wealth management takes "Hualin Zhizao" as the brand, providing customers with diversified exclusive financial products and providing comprehensive capital market solutions including market value management for high-net-worth customers and corporate investors.
Asset management business pursues the concept of value investment and rational investment. Established a disciplined, scientific and rigorous investment decision-making process, and initially formed an investment management model with absolute income as the goal. Team members operate in a steady and standardized way to achieve a good return on investment.
Since its establishment, the company has always adhered to the customer-centered and customer-oriented requirements, and now has thousands of institutional customers and more than 500,000 individual customers. In the future, the company will continue to focus on serving China's capital market, real economy, growth enterprises and individual investors, and provide customers with high-quality comprehensive financial services by relying on centralized sales services and centralized asset management and allocation platforms.
At present, the company takes "cooperation and innovation to serve the growth of China" as its mission, adheres to the core values of "enterprising, honesty, professionalism and responsibility", takes the road of specialization, specialization and integration on the basis of the original business of securities firms, and is committed to making China the most distinctive first-class securities company.