First of all, the gross profit margin of Haitian Ye Wei has remained at a high level. In 20 19, the gross profit margin of Haitian Ye Wei was 69.8%, and it will reach 7 1.3% in the first half of 2020. This shows that Haitian Ye Wei has done a very good job in product pricing and cost control. At the same time, Haitian Ye Wei can earn more profits for the company through high gross profit margin.
Secondly, the net interest rate of Ye Wei in Haiti is also at a high level. In 20 19, the net interest rate of Haitian Ye Wei reached 45.9%, and in the first half of 2020 it was 44. 1%. This shows that Haitian Ye Wei has strict cost control in marketing and management, and can maintain a high net profit rate.
Third, Haitian Ye Wei has a high return on equity. In 20 19, the ROE of Haitian Ye Wei was 29.8%, and it was 28.7% in the first half of 2020, which was higher than the average level of general enterprises. This shows that Haitian Ye Wei can effectively use its own capital and bring good return on investment to shareholders.
To sum up, Haitian Ye Wei's profitability is excellent, which well reflects the company's product pricing, cost control, marketing and management.