CMMB mobile TV is a TV product jointly launched by China Mobile Communication Co., Ltd. and China Broadcasting Group Co., Ltd. with CMMB technology, and its marketing name is "Mobile TV". It is a portable mobile multimedia radio and television product launched by using China Mobile Multimedia Broadcasting (CMMB) technology. At present, all products of CMMB are collectively referred to as "handheld TV", including communication terminal products, namely "mobile TV" and other non-communication terminal products.
Mobile TV service refers to the downlink transmission of audio and video multimedia content through the broadcast network of China Broadcasting Corporation, and the authentication management system of China Mobile Communication Network and the user management system of China Broadcasting Corporation are used to authenticate, authorize and manage users. Users can subscribe to services and watch radio and TV programs through mobile terminals that support the service. Before Business IV, we provided CCTV- news, CCTV- 1, CCTV-5, wonderful movies, 4 national programs and 2 local programs.
In recent years, the State Administration of Radio, Film and Television has actively used high-tech to develop new media, carefully organized and combined various forces to establish China Mobile's multimedia broadcasting CMMB system, and made great progress in key technology research and development, standard system establishment, industrialization promotion, coverage network construction and business development. , successfully completed the goal of providing services for the 2008 Beijing Olympic Games and won unanimous praise from all walks of life and people at home and abroad.
In order to better implement CMMB technology and let more users use this technology as soon as possible. China Mobile and China Broadcasting Group cooperated in an all-round way, and China's two independent innovation technologies, TD-SCDMA and CMMB, cooperated deeply to form today's "CMMB mobile TV". Previously, the non-CMMB TV products of mobile phones were called "mobile video".