The competitive advantage of an enterprise is very important to an enterprise. Without the competitive advantage of enterprises, there is no motivation to move forward. What is the competitive advantage of enterprises? The following is the relevant content I have compiled. Let's have a look.
Enterprise competitive advantage 1
1, resource advantages
Assets owned and used to provide competitive basis, including internal resources and external resources.
2. Skill advantage
It is realized as technical ability and support ability. Technical ability is a set of skills with technical characteristics attached to technical talents. Supporting ability refers to the ability to cultivate, establish, accumulate, distribute and protect.
3. Management advantages
In order to better adapt to the market, the standardized management of enterprises is also the management of basic competitiveness.
4. Talent advantage
Talent competition is directly related to the core competitiveness of enterprises, especially in the 2 1 century, talents are the most important, and enterprises must attach importance to talents, cultivate talents and retain talents.
5. Brand advantage
In modern society, brand influence means the accumulation of wealth, and brands with extensive influence and good reputation play a vital role in the development of enterprises.
Enterprise competitive advantage 2 1, technology development capability.
Technology development refers to the use of existing knowledge obtained from research and practical experience or technology introduced from outside to produce new products and devices, and to establish new processes and systems for substantial improvement. At present, some large enterprises or companies at home and abroad, such as IBM, Panasonic, Siemens, Microsoft, Haier, Binzhou Piston and other companies, have set up specialized technology development institutions to seize the opportunity in the fierce competition, form their own manpower accumulation, make it difficult for others to imitate and surpass, and ensure the competitive advantage of enterprises.
2. Strategic decision-making ability.
The strategic decision of an enterprise determines the allocation of its core resources. Enterprises should maintain the consistency of enterprise core competence and accumulation in the period of relatively stable industrial development, accurately predict the dynamic changes of the industry, and adjust enterprise core competence in time. After the enterprise makes a decision, it should consider the strategic issues of the enterprise from the perspective of the cultivation, growth and accumulation of the core competence of the enterprise.
3. Core marketing ability.
It involves the management and control of enterprise marketing networks and channels. Enterprises should use scientific marketing plans, cultivate excellent marketing teams, cooperate with marketing points at all levels, make effective use of advertising effects, and externalize technological advantages into market competitive advantages.
4. Organize and coordinate the production factors of enterprises,
Ability to carry out effective production. Facing the ever-changing market, if an enterprise wants to have advantages, it must always maintain coordination, unity and efficiency in production, operation and management. It involves organizational structure, strategic objectives, information transmission, incentive mechanism and corporate culture. Enterprises should effectively organize resources according to the requirements of different stages of production and make them operate normally in their respective posts.
5. Market adaptability.
The objective environment is time-varying, and enterprise decision-makers must have keen perception ability to keep business strategy adapted to the changes of external environment. In case of unexpected events, such as the invention of a certain technology and the adjustment of government policies, enterprises must quickly and accurately come up with a set of contingency measures and methods to minimize the possible impact on themselves.
Rong.