Analysis:
The following is the financial report about Li Ning Company.
Li ning co., ltd (HK.233 1) today announced the group's performance in the first half of 2020. According to the financial report, due to the COVID-19 epidemic, the revenue of Li Ning Group in the first half of 2020 was 6 1.8 1 billion yuan, down 1.2% year-on-year. In the same period last year, Mao Lijiao's total gross profit margin decreased by 65,438+0.6% to 3,057 million yuan, and the overall gross profit margin of the Group decreased by 0.2 percentage point to 49.5%. In terms of net profit, the profit attributable to equity holders of Li Ning Group in the first half of this year was 683 million yuan, a year-on-year decrease of 14 1%. As can be seen from the financial report, Li Ning's performance during the epidemic period has not been greatly affected. This is valuable in the global market where mud and sand are mixed.
On the other hand, giants in the same industry, such as Nike, Adidas and Puma, are losing money. Li Ning can still maintain a stable performance, which can be said to be very powerful.
Li Ning:
As we all know, under this year's epidemic, many enterprises suffered serious losses. In the case of unclear epidemic situation, everyone's consumption desire is relatively low. Running shoes and other industries also belong to the consumer industry. Generally speaking, it is difficult to make a profit when the public's desire for consumption is relatively low. Li Ning can still make a profit when other industry giants have suffered huge losses. Li Ning deserves the honor of domestic products.
Reflection:
From the current epidemic situation, we can see the strength of Li Ning. Li Ning's strength stems from his reform. Since the reform of retail system, Li Ning has survived this disaster tenaciously.
Summary:
In this epidemic sweeping the world, Li Ning not only survived tenaciously, but also made huge profits. Under the huge losses of the same industry, Li Ning did it, and the wind was light and the clouds were light.