But it is such a seemingly blessed man who suffered the pain of losing his son in middle age. Along the way, Xu has experienced numerous storms, and it is precisely because of these tests that we can see a Dali Group standing proudly above our peers.
In this issue, the founder of Ziya Tongqu observed that let's walk into Xu, the chairman of Dali Group.
1958, Xu was born in a poor rural family in Fujian. Due to the poor economic conditions at home, Xu even packed his bags and went out to work before finishing primary school.
Although he hasn't studied for several years, Xu's mind is still very flexible. During the years when he worked outside, Xu stayed in the dormitory to read books after work. With the knowledge in books, Xu saw a wider world.
Time is coming soon 1980. At this time, people in China are no longer struggling for food and clothing as before, and many young people begin to pay attention to the improvement of their quality of life.
Xu's roommate is a very pleasant person. He buys some snacks after work every day. At that time, Quanzhou, Fujian Province was a well-known snack production base in China, and Xu was deeply inspired. He has decided to set up his own factory in the food industry.
1989, Xu saved enough money to open a food factory, and soon set up a food factory called Huian Murray in Hui 'an County, which is the predecessor of Dali Food Group that we are familiar with now.
Since Xu has never set foot in the food industry, Xu intends to start with the biscuit industry with the largest market audience after the factory opens.
Due to the limited start-up funds, Huian Murray Food Factory has only three employees, Xu, Xu Faxiao and Cousin.
In order to attract consumers' attention, Xu not only pursues the taste of biscuits, but also attaches great importance to the outer packaging of food when making biscuits.
Soon, Xu Food Factory's first biscuit "Meili brand" Zui Xiang biscuit went online. Because of its exquisite packaging, which is different from other products, biscuits caused a very warm response when they were first listed, and even sold out of stock.
From 65438 to 0992, relying on several hot-selling products from his own food factory, Xu successfully opened the markets in Chengdu, Shenyang and Fujian.
In order to expand market share, Xu and Jiada Co., Ltd. jointly established Fujian Hui 'an Dali Food Co., Ltd., with Murray Food accounting for 60% of the shares.
1998, an unexpected financial crisis broke out. In this economic crisis, many enterprises had to declare bankruptcy, but Xu put all his eggs in one basket and put all his savings accumulated over the years into the operation of the Dali Group.
Dali Group has lived up to Xu's efforts. In the market environment of sustained economic downturn, Dali Group quickly absorbed most of the market share. Soon after, Dali Group established its first subordinate branch in Chengdu.
In 2000, under the careful planning of Xu, Murray Food was officially transformed into a private joint-stock enterprise, and Xu, as the helm of the Xu Shi family, successfully acquired all the shares sold by Murray Food after the restructuring.
At this point, Murray Food has completely become an enterprise under the Xu Shi family.
Four years later, in 2004, the Xu Shi family once again paid 8.4 million yuan to buy 42% shares of Dali Group held by Gada Co., Ltd.
Twelve years' business strategy, the two most important groups on Xu's pioneering road, have finally completely turned into Xu Shi family businesses.
Soon after, Korean Haoliyou Chocolate School announced its entry into the China market. With the freshness brought by Haoliyou food to consumers, Dali Group's original market share was "robbed".
Although the market share has been squeezed, Xu is not in a hurry. Instead, he settled down to study it carefully.
At that time, the price of a box of good friends reached 14 yuan, which was regarded as a luxury snack among the public. Xu aimed at this blank file and soon set a good benchmark, and launched the "Daly Garden Egg Yellow School".
Compared with good friends, egg yolk pie tastes good, and the price of egg yolk pie is only one-third of that of good friends. In contrast, consumers have turned to buying egg yolk pie.
Perhaps it was on this road that I saw the opportunity to expand into new markets. Subsequently, Xu pursued victory and introduced Kebik potato chips and "delicious" biscuits designed and produced by himself. Together with the previously launched products, Dali Group soon became the leader in the snack food industry.
2065438+05438+065438 In 20051October 20th, Dali Food Group was listed in Hong Kong. The Xu family was once worth as much as 50.6 billion yuan, becoming the richest man in Fujian on 20 16, and continued to be the richest man for the next two years.
Xu not only has a business mind, but also is a caring entrepreneur. In 2008, donated 10.35 million yuan to Sichuan disaster area; 20 1110. In October, Xu contributed1100 million yuan to set up an education fund in Hui 'an, his hometown, for teaching, scholarships and aid.
People have joys and sorrows, and the moon has ups and downs. Xu's experience has not been smooth since he started the food factory, but he hasn't suffered any big losses. Maybe God is jealous of Xu's luck.
20 12, Xu lost his only son in a car accident. Xu's son's name may have inherited his father's business talent.
Before the accident, Xu Liangliang had become the vice president of Dali Group in his own right. In the eyes of outsiders, taking over Xu is already a foregone conclusion.
Xu has a son and a daughter. Xu has never been stingy with his father's love for his children. The son said that he wanted to do business, so Xu let his son work in Dali Group, and the daughter said that she wanted to study hard.
Xu did not force her to inherit the family business, but fully supported her daughter's way of studying. But after leaving after the car accident, Xu He's life was forced to change completely.
From scratch to a leader in the industry, Xu has deep feelings for Dali Group in order to find a suitable successor for Dali Group after his retirement.
After graduating from college, I was allowed to major in economics in Britain. In Xu's eyes, his children are the most suitable successors of Dali Group.
Although the son has unfortunately left, there are no fewer daughters. Xu Yangyang, who was widely expected, did not disappoint his father. While studying in England, Xu Yangyang devoted himself to his research.
After returning to China, he volunteered to work as an intern in the most basic production workshop of Lee Group. From the assembly line worker in the workshop to the chairman of the trade union, to the director of the production workshop, to the deputy director, and finally to the vice president of Ferrari Group, Xu Yangyang has been on this road for seven years.
A generation has the mission of a generation. Xu and Dali Group have created a world in the domestic food industry, and the tasks entrusted to them will only be heavier.