In 2003, he was promoted to director and supervisor of personal cleaning products department of P&G China. In charge of brands such as Shufujia, Olay bath products and Shuangji. During his tenure, he increased the market share of Shufujia from 35% to 55%, making it one of the most profitable brands of P&G in China.
In 2006, he joined Nippon China Co., Ltd. as the vice president of marketing.
In 2007, he joined Yili Group as the general manager of the marketing department. Lead Yili's Olympic Games, World Expo, brand rebirth and other marketing offensives. During the period, it also helped Yili successfully survive the melamine public relations crisis. And help Yili become the first brand of domestic dairy products.
20 1 1 joined JD.COM as vice president of marketing department. Launched a series of marketing offensives, such as Desert Storm, Men's Gang, selling Meng online, 6 18 Normandy celebration, Beijing youth, Olympic marketing and so on. Successfully build the first B2C e-commerce brand in JD.COM.
On July 20 13, he joined "Store 1" as the vice president of marketing.