The advantages of high-speed rail, such as comfortable environment, fast and convenient ride experience, high-quality passenger resources mainly for business travelers and accurate communication environment, all highlight the value of high-speed rail media. With these superior media attributes, the annual advertising revenue of the high-speed rail advertising industry is as high as 3.9 billion, hitting record highs. The rapid development of high-speed rail has also brought about the development of home furnishing industry closely related to high-speed rail.
The Research Report on the Media Value of High-speed Rail shows that in the past 12 months, when investigating 1677 valid samples, 6.2% of the high-speed rail audience had home decoration, the cost of room decoration was nearly 50,000 yuan, and the purchase cost of household appliances and furniture items was also about 30,000 yuan, which has strong purchasing power and consumption power.
The Research Report on the Media Value of High-speed Railway shows that in the next 12 months, the high-speed rail decoration crowd will have a strong demand for furniture, TV, air conditioning and other home facilities, and also have a high pre-order amount, which has huge market potential.
Family consumers and potential consumers among high-speed rail passengers have strong purchasing power and consumption power, and high-speed rail passengers are in the position of decision makers in family consumption, which largely determines the final implementation of consumption actions; At the same time, through investigation and analysis, the decoration crowd among high-speed rail passengers will maintain a strong desire for home building materials in the future, and a huge potential market is emerging.
The high coverage and passenger flow of high-speed rail, as well as the high compatibility between the characteristics of high-speed rail passengers and the home building materials market, all show the super opportunities for cooperation between high-speed rail media and the home industry. At the just-concluded resource promotion meeting of "High-speed Rail Win+,Peer * * * Ze" hosted by Yun Hongjiaze, a great influence of high-speed rail media,165438+On June 24th, a number of well-known home brands reached a strategic cooperation with Yun Hongjiaze, a leading enterprise of high-speed rail media, with a billion high-end advertising audiences and many advantages of high-quality high-speed rail media resources. The two sides will jointly create a new situation of high-speed rail advertising communication.