Company name: Li Huada International Holdings Limited.
Foreign language name: HTL International Holdings Limited
Headquarters: Singapore
Established: 1976
Scope: Production of sofas, sponges, furniture and other household items.
Company nature: wholly foreign-owned.
Company slogan: Every family has a sofa.
Enterprise profile
Singapore International Holdings Limited, 1976 was established in Singapore, and 1993 became a listed company in Singapore.
As of 2009, the group has more than 7,500 employees worldwide, and has production bases in China, Singapore and Malaysia. Products are sold to more than 50 countries and regions. In 2008, the Group's sales reached 500 million US dollars, and entered the China market with 1994. Licheng Li Huada Furniture (China) Co., Ltd. has established large production bases in Kunshan, Changshu and Yangzhou, with more than 60 employees.
Business content
Production of all kinds of sofas, sponges, furniture, interior decoration appliances, building decoration supplies, bedding, transfer printing and related fabric accessories; Sell self-produced products. Engaged in the acquisition and export business of non-quota license management commodities and non-franchised commodities, and can participate in the export quota bidding of self-produced products. Engaged in the commercial wholesale, retail, commission agency (except auction) and import and export business of similar products produced and sold by this enterprise.
Corporate logo
Logo inspiration 1: comes from the wings of birds, which means that HTL is like those birds that migrate and fly, constantly experiencing free creativity and giving themselves unlimited opportunities to develop their strengths.
Logo inspiration 2: it is also like a tree, which means that HTL must have clear goals and values and be deeply rooted in people's hearts. HTL encourages every employee to become a person with ideals and foresight.
product brand
Do mihir
Domicile, founded in 1978, is one of the top 20 luxury brands in Germany.
In 2005, it was acquired by HTL, and Domicil developed rapidly. In 20 10, North America became the second largest market for HTL after Europe. By 20 1 1, many mihir products are mainly sold to Europe. By the end of 20 13, its stores had covered 350 retail outlets in 8 countries around the world.
Italian leather
Corium Italia is an Italian sofa manufacturer integrating product development, design, manufacture and sales. In 20 12 years, HTL acquired the research technology and development capability of Italian leather, and established a production base. Its products are mainly oriented to the European market.
Muse, the goddess of literature, art, music and art.
Muse adopts strict production standards of leather and fabric furniture, and European designers combine the popular elements with high-quality sofa materials.
Relax studio (function master)
Relax pursues the "comfortable life" brought by reclining chairs.
corridor
The main target market is concentrated in the middle and high-end price segment, and the consumption characteristics reflect good education, acceptance of popular elements and self-interpretation.
Fabbrica+ bedclothes
Brand positioning for the fabric series of sofas and bedding.