Just when the outside world questioned how Sports Olympic Power earned back the annual copyright fee of 65.438+0.6 billion, in February, 2065.438+07, it was rumored that LeTV Sports spent huge sums of money to buy the exclusive rights to broadcast the new media of Sports Olympic Power.
20 16 On February 23rd, LeTV Sports and Sports Olympic Power held a press conference in Beijing and Hong Kong at the same time, confirming that the two companies have established a comprehensive strategic cooperative relationship: LeTV Sports exclusively purchased the all-media copyright of the Super League for two years at a price of 2.7 billion yuan.
Letv sports won the exclusive copyright of the Super League, and the largest copyright empire of the sports industry was born.
At the press conference, LeTV announced that it has established a comprehensive strategic cooperative relationship with Sports Olympic Power, made strategic investments in each other at the capital level, jointly acquired future core strategic resources, and carried out comprehensive cooperation in innovating local ip, developing new media products, and comprehensively protecting copyright.
LeTV Sports won the exclusive rights to broadcast new media in Chinese mainland, Hong Kong, Macao, Taiwan, the United States, Southeast Asia, Canada and other countries and regions for two years and 2.7 billion yuan.
At the press conference, Yu Hang, vice president of LeTV Sports Strategic Resources, elaborated on the specific content of strategic cooperation. The two sides will break through the traditional mode of event media copyright distribution, take capital, resources and innovation as the three cornerstones, enhance each other's competitiveness and sustainable development ability, and establish a strong link covering the whole industrial chain.
Starting from 20 16, based on LeTV's ecological, all-platform, all-terminal and Letv sports, as well as the octopus TV and soda football under LeTV Sports, all 240 Super League games were broadcast live in high definition, providing unprecedented interactive programs and real-time data analysis services, aiming to enhance the viewing experience of new media.
At the press conference, Liu Jianhong introduced the live broadcast and program planning of LeTV Sports 20 16 Super League in detail. In addition to the high-definition smooth pictures and super big coffee commentary team that have formed a reputation among fans, LeTV Sports also invited fans from all over the country to be the anchor of the Super League for the first time through the Octopus TV platform, realizing "let everyone better participate in sports". Moreover, in order to better serve the fans, LeTV Sports will broadcast some super team reserve team games live every Monday for the first time.
Looking back at the frequent movements before LeTV Sports, it is not difficult to find the ambition of LeTV Sports. After the buyout of the Super League, coupled with the big move of 20 15+00 to win the domestic all-media copyright of 21.10.00 billion US dollars, LeTV has covered almost all important events in Asia. In addition, LeTV Sports, which spends a lot of money, also won 20 16 mainland Premier League copyright from Xinying Sports at a price of about 1. 1 100 million yuan. In September, he won the exclusive rights to broadcast three seasons of Hong Kong Premier League, and cooperated with MP&, an internationally renowned sports marketing company; Silva won the right to broadcast many important international football matches in Chinese mainland, such as Serie A and Ligue 1-almost all major European football matches except La Liga.
Super will enter the era of charging and create a new ecological model.
Letv Sports said that in the three seasons of 20 18, 20 19 and 2020, both parties will jointly operate the copyright of Super League and bring Super League into the charging era.
The host of the press conference is Liu Jianhong, a famous celebrity who left CCTV for LeTV on October 4th. Liu Jianhong, Chief Content Officer of LeTV Sports. Liu Jianhong pointed out that from the middle of the 20 16 season, fans will be provided with value-added charging services in some newly packaged games. Starting from the 20 18 season, LeTV Sports will bring the Super League into the era of full payment.
With the help of LeTV's Seven-Child Ecology, LeTV will integrate sports resources through the whole industry chain system such as event operation, lottery, advertising, sports game industry, sports e-commerce, sports training industry, sports derivatives and sports intelligent hardware industry.
"For the future development of football in China, payment is the only way, and there is no other shortcut." Yu Hang said at the press conference, "It may be difficult for users to pay for a pure drama. We want to create a new product model and provide one-stop solution services, hoping to develop the habit of paying for China fans. "
Lei, CEO of LeTV Sports, also said: "Now is the best time to explore the Super League model based on the Internet era. We hope to break the space of time and region, incorporate the Super League into the Internet ecology, and let LeTV further expand the value of the Super League. "
While broadcasting sports, Super League broadcast also poses unprecedented challenges to copyright protection and fair competition. Zhao Jun, general manager of Sports Olympic Power, said that Sports Olympic Power will shoulder the responsibility of safeguarding the rights and interests of the Super League, promoting copyright protection and effectively resolving copyright conflicts with LeTV Sports.
At the same time, at the press conference, Mo Cuitian, CEO of LeTV Asia Pacific, said that the Super League will be perfectly presented to fans around the world through LeTV's full ecology. After acquiring 70% equity of Easy Car in June 20 15, LeTV will turn Easy Car into a Super League live broadcast room, and every Easy Car can watch Super League games. Based on LeTV Ecology, all platforms, all terminals and LeTV Sports, as well as Octopus TV and Soda Football under LeTV Sports, all 240 Super League games are broadcast live in high definition, opening a new era of Super League broadcasting.
Li Yidong, chairman of Sports Power, quoted a poem from North Island at the press conference: "Where rivers freeze, roads begin to flow." Perhaps, in the spring of 20 16, LeTV Sports will stir the spring water of China sports.