First of all, the overview of the three is different:
1. Overview of the executive director: Generally speaking, the executive director is the first supervisor in a certain field and is authorized to be fully responsible for all projects of a regional company within the scope of his designated duties.
2. Overview of the Director of Operations: an official who formulates the long-term strategy of the enterprise and supervises the implementation of the general manager of each branch.
3. Overview of Marketing Director: Marketing Director is the name of a profession and is responsible for the long-term sales plan of the enterprise.
Second, their main responsibilities are different:
1. Main responsibilities of the executive director:
(1) Formulate the project implementation plan, ensure the resource allocation and rationality of the implementation department, be responsible for recruiting, training, managing and supervising part-time staff according to the project requirements, and guide subordinates to carry out their work.
(2) Responsible for strictly monitoring the implementation of the project to ensure the quality and quantity of the project is completed.
(3) Responsible for the communication and coordination between the project team and users, as well as the allocation and optimization of internal resources between the project team and the company.
(4) Summarize the technical problems encountered in the project implementation in time, communicate with technical R&D colleagues in time, and seek solutions.
(5) Monitor the implementation process, coordinate the problems in the implementation process with customers, and grasp the real situation of implementation through high-frequency market visits.
(6) Conduct a comprehensive and fair evaluation of the results of implementation and final implementation in the region, analyze the original data, write a summary and report to the General Manager.
(7) Be responsible for the improvement of existing products, and take the lead in writing the corresponding implementation process.
2, the main responsibilities of the director of operations:
(1) Be fully responsible for the market operation and management of the company.
(2) Participate in the overall planning of the company, improve the company's various systems and improve the company's management level.
(3) Promote the company's sales business, promote the company's products, and organize the completion of the company's overall business plan.
(4) Establish the company's internal information system to promote the company's financial, administrative and human resources management.
(5) Responsible for coordinating the work of various departments and establishing an effective team cooperation mechanism.
3, the main responsibilities of the marketing director:
(1) market change analysis.
(2) Market share survey.
(3) Analysis of competitive environment.
(4) Analysis of reasons for success or failure.
Extended data:
Management and assessment of marketing director;
According to the actual situation of the enterprise, the marketing director analyzes and formulates the business operation mode, long-term development goals and strategic decisions of the enterprise, and formulates reasonable target plans and task indicators for the enterprise, so that everyone can carry out their daily work smoothly according to the strategic plan of the enterprise. There are many evaluation indicators for marketing directors, but they boil down to one: sales performance and profit rate.
First, build a lean, stable and efficient marketing team, and maximize the team's market development ability and execution, strictly control marketing costs, and promote the maximization of sales profits.
At the same time, as a top sales manager, it is important to pay attention to the mentality pattern. Virtue is greater than actual business ability. The main job of the marketing director is to set the sales target of the team, help subordinates to make clear the direction, adjust their emotions, determine the sales target and plan to supervise their actions, and assist in negotiating and coordinating the relationship between departments.
Second, the salary system of marketing director should be formulated as: basic salary+team management commission+performance.
1. The basic salary of the marketing director is due, graded and symmetrical labor remuneration.
2. The marketing director is a manager, not an actual business pioneer, and assists team members to carry out business work. Therefore, the marketing director should try not to designate specific customers or only three to five large special customers under the personal name (this is calculated according to 2% of the actual amount, but no longer enjoys the commission for team management).
The commission of team management can be divided into two situations: the completion of the set goals and the unfinished goals. The management commission is also divided into two levels, leading team members to complete the team sales task, and the commission is 65438+ 0% of the actual team sales; If the team sales task is not completed, the commission will be calculated at 0.5% of the team sales.
3. Performance pay is mainly based on profit rate. To put it bluntly, it is the profit margin created by team members as marketing directors for the company. The corresponding profit is high, and the performance salary is high; If the profit is low, the performance pay will be low or not.
3. The marketing director promises that the company will complete the quarterly and annual sales targets and special tasks and be fully responsible for the sales work. This evaluation can only be measured by ability and suitability for this position. If the assessment fails to meet the standards or the company is not satisfied, the company has the right to notify the parties to suspend their posts at the first time.
Baidu Encyclopedia-Executive Director
Baidu Encyclopedia-Director of Operations
Baidu encyclopedia-chief operating officer
Baidu Encyclopedia-Marketing Director (Professional Name)