At present, the company has world-class production equipment, such as garment CAD (Computer Aided Design System) of GGT Company in the United States, direct fabric preshrinking machine in Japan, automatic ironing line in Rotondi, Italy, Konickeser bonding machine in Germany, Duckup sewing line in Japan and heavy machinery, etc. The comprehensive equipment level ranks among the top three in the national clothing industry.
The company will aim at industrial scale, internationalization of operation, modernization of management, team specialization and socialization of shares, and strive to build Zhejiang Baoxiniao Clothing Co., Ltd. into a first-class and internationally renowned excellent clothing enterprise in China.
1. Capital moves to the front desk: the main function of the group is to use capital and integrate resources, and the subsidiary is mainly to upgrade the system. The Group gradually pushed the capital to the foreground, changed the traditional growth mode, paid attention to the industry trends, made acquisitions and mergers, and achieved rapid scale expansion and development, optimizing the industry with capital, and optimizing the capital with industry.
Second, the establishment of modern operation mode: the good news bird group has developed from brand management to capital management. We should change from focusing on brands to focusing on industrial systems. The specific requirements are as follows: 1. Research industry: It is necessary to conduct in-depth research and analysis on the whole clothing industry comprehensively and systematically. 2. Brand research: First of all, we should focus on the business standards, solidified and reproducible management elements and management standards of brand enterprises, and we can learn from Starbucks and McDonald's; Secondly, we should study brand culture and brand personality shaping, and correctly understand the relationship between the scientificity and regularity of business behavior and the creativity and uniqueness of artistic expression forms. 3. Pay attention to business: business is the carrier of brand realization value, so it is urgent to conduct in-depth research and analysis on business format. (1) Operation business: We should not rely too much on the existing business model and system, but make every effort to build business operation capability and change the business pattern. We can learn from Lu, Belle, Gome and other successful ways. (2) Need to consider whether it is necessary to set up a professional business operation department; (3) Baoxiniao shares should vigorously develop flagship stores and pilot high-end men's boutique comprehensive stores (referring to famous products centers, sports centers, children's products centers and Max & Spencer); (4) The market should be multi-channel and multi-format, and flexibly expand in shopping malls, stores, online direct sales, single series and comprehensive stores. 4. Culture: We should study and study global culture. If a brand wants to become the mainstream, it must first represent the national culture. China's elegance, French luxury, British classics, Italian romance, American vitality, Japanese fashion and so on. It can be said that whoever can represent the elegance of China in the future will represent China to the world, so the brand of good news bird must adhere to the national culture. 5. The study of social form, consumption structure and consumption trend is also an important part of our modern business model. 6. Social responsibility, business planning, research and utilization of resource value, etc. All these require our in-depth attention and research under the great opportunity of China garment industry.
Third, global vision: In today's global integration, Good News Bird Group must have a global pattern and vision, and stand on the moon to see the earth. Towards internationalization, Japan's experience is worth learning and learning from. Because international conferences are very compatible with Japan's lifestyle and values, Japan has integrated international conferences in terms of historical and cultural inheritance and continuous innovation. Therefore, the internationalization development of Baoxiniao Group must start from the following aspects: internationalization of business philosophy: building an international brand with national characteristics and attracting global talents. Internationalization of operation mode: chain monopoly, global procurement, e-commerce, rapid response system and operation management. Internationalization of business standards: English logo, ISO 1400 environmental protection certification, CSC9000T social responsibility system certification, etc. Fashion internationalization: Set up design centers in Italy, Japan and other places to keep up with international fashion. Internationalization of market network: from domestic market to internationalization, from periphery to core. Under the guidance of the above development strategy, the bird of good news should build excellence group with perfect governance structure, prominent main business, well-known brand and diversified business. In the future, Good News Bird will show her unique charm on the road of international development of national brands with "the ambition of Kunpeng, the beauty of phoenix and the love of angels".
After the first five-year plan, the second five-year plan, two major reforms during the third five-year plan, Taishun meeting and Jeju Island meeting, the good news bird group has now entered a period of major strategic opportunities. The external environment, especially the reshuffle of the clothing industry, is now the era when powerful enterprise groups integrate resources. The internal environment is accumulated by our enterprise itself, especially Magpie Group has five conditions to meet the challenge: 1, the establishment of a professional manager team; 2. Operation of the management and control system of the parent company and subsidiary company; 3. Perfection of corporate governance structure (entrepreneurial team moves towards joint venture); 4. The company has a good capital support platform after listing; 5. The development strategy is clear and definite. It can be said that we have the right time, the right place and the right people, and I have full confidence in Good News Bird Group. Finally, I want to encourage you with a sentence, "Everyone will succeed and every traveler will come". I hope that all of you here will cherish the opportunity, seize the opportunity and redouble your efforts to add luster to the cause and life of the good news bird.
Fourth, the industrial scale.
Industrial scale: by 2005, the company's main business, the production capacity of men's wear, has increased from the existing annual output of 600,000 sets to 6,543.8+0,000 sets, of which 500,000 sets have been exported. The annual output of shirts, ties, leather goods and other accessories is 6.5438 million pieces/set.
Verb (abbreviation of verb) manages internationalization.
Internationalization of operation: the company's business direction is based on Wenzhou, facing the whole country and the world. At present, the company has set up an international trade department in Shanghai, equipped with professional traders, and used the website to conduct e-commerce. From accepting international orders, it gradually developed into international marketing, setting up marketing companies and stores abroad to promote international brands.
Modernization of intransitive verb management
Management modernization: During the Tenth Five-Year Plan period, we will comprehensively promote the modernization of enterprise management, adopt advanced management technologies and tools, and establish an ERP system. Company management should reach the level of international first-class companies.
Seven, team professionalism
Team Professionalization: Professionals are the most valuable resources of enterprises. Through the incentive mechanism of talent introduction and professional training, fair assessment, competition for posts, survival of the fittest, housing allocation, car allocation and share allotment, we will build a professional management team and professional and technical personnel. In 200 1 year, the group cooperated with Renmin University of China to hold an MBA seminar to organize middle-level and above managers to study, which improved the overall operation level of the company. At present, the group has determined that by 2005, the senior managers of Good News Bird should have an MBA degree, the middle managers should have a bachelor's degree and the general manager should have a university degree to meet the challenges of WTO.
Eight. Socialization of shares
Socialization of shares: standardized joint-stock companies are the recent development goals of Baoxiniao Group. 200 1 the company's main business is spun off to form a joint stock limited company, striving to go public before 2005 and realize the purpose of socialization of shares. At the same time, through corporate governance institutions and standardized enterprise systems, a restraint mechanism is formed, which enables enterprises to embark on the fast track of virtuous circle development.