But the challenges facing Tencent are also obvious. Some insiders pointed out that no matter how "open" and "aggregated" Tencent's positioning is, the core difficulty it faces is how to turn entertainment traffic into consumption traffic, that is, how to make QQ users truly become the entrance for their purchases.
And this is not only a front-end adjustment, but also a back-end remedial class. Tencent itself is aware of this. As a back-end carrier, Yi Xun is one of the largest B2C companies in Shanghai, and it was profitable before Tencent invested.
20 10, Tencent and Yi Xun. Com made two capital injections after reaching strategic cooperation. In the second half of 2009, Tencent.com continued to increase its shareholding in Yixun. According to relevant sources, Yi Xun. Com will soon become a wholly-owned subsidiary of Tencent.
However, some insiders have questioned that Yi Xun's development is too conservative, focusing on Shanghai and surrounding areas for a long time. At present, yi Xun Com has obvious advantages in the regional e-commerce map. There are warehousing and logistics centers in Shanghai, Shenzhen and Beijing, with a storage area of more than 80,000 square meters, but the national layout capacity still needs to be improved.
According to Bu Guangqi, "On the one hand, we will continue to improve our services and enhance the user experience. On the other hand, in the short term, Yixun.com's self-operated products will not set profit requirements, which is to ensure the absolute price advantage for all our competitors. " In other words, Tencent is ready for a protracted war.